Television

Berlin School of Creative Leadership announces the Clear Channel Scholarship

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MUMBAI: The Berlin School of Creative Leadership is proud to announce the ?Clear Channel Scholarship for Leadership in Audio Innovation?.



The scholarship will provide full tuition support for a top creative executive to participate on the Berlin School's prestigious part-time global EMBA program starting in March 2014.



Ideal candidates should be accomplished senior executives in the creative industries with a strong professional background and track record of creative excellence. Entries will be judged according to their overall profile and EMBA application, as well as their response to an additional Clear Channel Scholarship essay question.



Indian Ad Guru Piyush Pandey - a long-standing supporter of the Berlin School ?is urging Indian audio creatives to apply. "This is a fantastic opportunity for a top Indian audio innovator? , says Piyush Pandey, Executive Chairman and Creative Director, South Asia Ogilvy & Mather, India. ?The Berlin School offers tremendous value and inspiration to creative minds by emphasizing the importance of leadership as a key differentiator in driving creative excellence."



Prashant Madan, Creative Director, Marketing & On Air Promotion, Disney-UTV India was the first recipient of the ?Piyush Pandey Scholarship for Creative Leadership? and is receiving full tuition support to participate in the Berlin School of Creative Leadership EMBA Program that commenced this year in March 2013.



?We are proud to work with the Berlin School to award this scholarship to the audio industry's next creative innovator,? said Bob Pittman, Clear Channel Chairman and CEO. ?Joining forces with the Berlin School to drive education and awareness of the value that audio advertising offers is a key initiative for us, and the Berlin School is a perfect global partner to foster such training and development.?



Sheridan Johns, Director of the Berlin School, said the scholarship from Clear Channel adds a new dimension to the mix of students in the global EMBA program. ?With the rise of social media in recent years, people tend to forget the bedrock and ubiquity of radio on the media and advertising landscape,? Johns said. ?And - if the winner is from India ? the Berlin School is able to help support leadership in the creative industries in India.?

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