Discover the change at Effie Awards 2013.

MUMBAI: The Advertising Club invites entries for 2013 EFFIE India Awards. The EFFIE 2013 AWARDS is the premiere and the most coveted showcase for marketing and creative strategies that work. The Award plays a tripartite role of giving unyielding acknowledgement to an agency for showcasing its power to build brands that lead to business, demonstrating the highest level of leadership in brand communication for the clients and most significantly celebrating effective advertising and marketing in India.

While the International EFFIE Awards are hosted every year in New York, since 2001 The Advertising Club has been the Asian partner that has helped to organize the EFFIEs in our part of the world. Incidentally EFFIEs is the only award that is bestowed on both the client and agency to jointly share the celebration of their effective communication and perseverance.

Says Ajay Kakar, Chairperson – EFFIE 2013 Committee, “Since inception in 2001, we have seen a significant increase in entries from 53 in 2001 to 357 in 2012. Also we have seen a substantial increase in the number of agencies participating and last year 50 agencies participating in EFFIE. This year to further enrich the award and bring greater creative focus to emerging and significant categories, we have introduced a few new categories while redefining a few. I am sure that this will help in recognizing effective work done across many more categories.”

This year in addition to the existing categories some new ones have also been included, to give recognition to their importance and potential.The changes announced in the categories at EFFIEs 2013 are as follows:

Consumer Products category has been divided amongst sub categories of:

• Beverages/Drink

• Confectionary and Food

• Cosmetics & Toiletries, Personal Hygiene.

• Others

Services Category has been redesigned to include:

• Media and Entertainment

• Telecom and Related products

• Financial Services

• Others

Marks the introduction of two new categories:

• Experiential Marketing / Brand Experience

• EFFIE for Good

Also, Corporate Advertising category renamed as Corporate Advertising / Corporate Reputation.

With this, EFFIEs 2013 open the door for all agencies across creative, media, digital and PR to demonstrate the leadership role in more effective brand communication.

• Last date of Entries for EFFIEs Award 2013 : Monday, 25th November, 2013. 

• Entries should pertain to work done between 1st July 2012 to 30th June 2013.

• The award ceremony will be held on Wednesday, 15th January 2014, at the Royal Western Turf Club, Enclosure II, Mahalaxmi, Mumbai. 

To know more about EFFIE 2013, please visit or write to us at

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