D&AD opens call for entries for New Blood Awards 2014

MUMBAI: Briefs for the D&AD New Blood Awards have launched with sixteen challenges from top-name brands. Acknowledged as the world’s leading programme for new creative talent, the Awards have been given a refresh and are now open to a wider pool of young creatives – rather than just to those in education.

“For young creatives looking to kick-start their career and create that elusive something to stand out from the crowd, D&AD’s New Blood Awards are back with a bang. We’ve got a new name, a new look and new brands with exciting but testing challenges.” Kati Russell, D&AD Senior Programme Manager

The Awards are now open to everyone under 24, current students and those within two years of graduating. The shift comes as we see the education landscape continue to change, not to mention the increasing number of young creatives, who having completed their education are unable to find a permanent foothold in the industry. The D&AD New Blood Awards, and its worldwide industry network, act as an accessible bridge into the workplace.

This year’s Awards actively encourage creatives to respond to ideas briefs with a multi-disciplined approach. The aim is for individuals to push the application of their own skills and also seek out collaboration in creating their responses. Continued support for creative excellence in craft can be found via graphic design, photography, illustration, moving image and typography briefs.

One of the most influential politicians in recent history is asking for help from our young creative community. Former US Vice President Al Gore, supported by WPP, is setting the challenge to tackle the Global Legacy project – changing habits to change the world. Selected winners will have the opportunity to attend a special climate summit next summer, and if the idea is good enough, it might just be put into action.

Speaking about the setting of the Global Legacy brief, Jon Steel, WPP Planning Director, said: “We are excited by the opportunity to work with Al Gore, who has campaigned tirelessly to raise consciousness of the climate crisis. This problem is real, it’s influenced by human activity, and we are already feeling its effects. Now, as a global community, we need to do something about it.”

“Our aim is to create a campaign that is the catalyst for action – that makes climate change the number one issue at the ballot box.”

“It all starts with communications, and we’re delighted to partner with D&AD, and with the world’s best young creative minds, to safeguard the future of the planet that these young people will inherit.”

Further challenges such as ‘Restyle street-style’ for ASOS, ‘Revisit the idea of the decisive moment’ for Nokia, ‘Repackage Purdey's’ for Purdey’s, ‘Solve megacity problems’ for Unilever, ‘App design’ for npower and ‘Making world news a global experience’ for the BBC are a taster of what’s on offer.

The briefs have been built around themes for the 2014 New Blood Awards – addressing topics such as ‘Urban Renaissance’, ‘Retail Revolution’, ‘Authenticity’ and ‘Open Culture’.

Tim Lindsay, CEO of D&AD said: “The changes we’ve made to the D&AD New Blood Awards are all part of our aim to make them a vital conduit between education and the creative industries for the current generation. We wanted to ensure that these Awards remain utterly relevant to both the talents of those young people and the needs of the industry they will be entering.”

“Creating a greater range of briefs, encouraging more open – rather than solely craft-led – responses and encouraging collaboration are all things that employers have told us they want from the next generation of stars. As D&AD New Blood remains the Award show that industry uses to find new talent, we wanted to make sure that young people have every opportunity to showcase their talents in the work they submit.”

ASOS said: “The 'NEW' is what drives our industry, making ASOS excited to be partnering with a brand that invests in the talent of the future.”


“ASOS is always inspired by the lifestyle and ambition of the global 20-something market, and with the help of D&AD, we hope to unearth some highly creative talent who we can work with to develop and nurture their visions.”

For more information about the 2014 D&AD New Blood Awards – including the briefs and entry guidelines – go to

The deadline for entries is 19 March 2014. Judging and results will be announced on 19 May 2014 and an awards ceremony and exhibition of the best work will take place on 3 July 2014.

Latest Reads
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories