New Zealand launches new education brand campaign

MUMBAI: New Zealand has launched a new education brand campaign, the cornerstone of which is a new short film – the 'New Zealand Education Story' – which illustrates the country’s unique learning and lifestyle opportunities.

The film shows what New Zealand education can offer, illustrates what young people have achieved in the world after gaining a New Zealand education, and gives a flavour of the unique 'kiwi' lifestyle.

“We wanted to create a way for people to see, understand and even feel the kind of experiences they could have through a New Zealand education. We are very excited to be sharing this new film with India,” says Education New Zealand Regional Director South Asia Ziena Jalil.

“Our education system has much to offer Indian students looking for overseas study options: we have an internationally regarded education system that focuses on innovation and creative thinking – traits that employers look for, with excellent lifestyle options in a safe multi-cultural environment.”

Launched this month by New Zealand's Tertiary Education, Skills and Employment Minister Steven Joyce, the captivating two-minute video is accompanied by a range of other materials that illustrate the unique benefits of a New Zealand education.

This new approach to introducing New Zealand education will be seen in India through a series of activities over the next few months, including upcoming education fairs and other informational sessions.

Each year, more than 11,000 students from India study in New Zealand, making it New Zealand’s second largest student market. Indian enrolments for the upcoming academic year are also projected to increase.

India and New Zealand share several joint education initiatives, including the India New Zealand Education Council – a bilateral programme aimed at strengthening collaboration in higher education and skills development, and jointly chaired by the Indian Minister for Human Resource Development and the New Zealand Minister for Tertiary Education.

Ms Jalil says New Zealand is focused on growing its international education industry and has put in place policies to make New Zealand a top choice for students.

“For example, last month the New Zealand Government announced that more international students will be allowed to work while they study, enabling them to gain valuable English language work experience and cover some of their living costs.”

“International students and education partnerships are important to New Zealand,” says Ms Jalil. “We value the connections they form between New Zealand and other countries, and between peoples, and the contribution these visiting students make to regional communities and economies in New Zealand and also their home countries.”

The New Zealand Government has also strengthened its India team of education market development managers, who are currently based in New Delhi and will soon be joined by additional staff in Mumbai. This team is building New Zealand's unique education relationship with India to create a rich and enduring education dialogue between our two countries, says Ms Jalil.

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