The Whateo Gains Momentum!

MUMBAI: Franklin Templeton India commissions Griphin to create a series of Whateos to launch their Free Online Investor Education Academy. The Whateos are dubbed in 5 different languages including English, Hindi, Marathi, Gujarati and Tamil to ensure nationwide accessibility. To have a look at the Franklin Templeton Whateos, please refer to the following link:

Fundamentally, a ‘Whateo’ is a what-is video which explains the core concept and features of a product, a service or an idea. Predominantly a marketing tool, a “Whateo” works along the same lines as an explainer video; further enhanced with the expertise of marketing professionals, script writers and film directors.

The subject of an investment series for beginners has always been perceived as intimidating and heavy therein rendering the entire experience as complex. Further to which, it is a challenge to clearly communicate with a consumer in a world filled with information overdose. That’s where the Whateo steps in!

As quoted by Shaili Sutaria, Co-founder and Creative Director, Griphin “The prowess of the Whateos that we created for Franklin Templeton India successfully simplified each investor lesson into an entertaining and engaging animated quick film. Every Whateo aims at successfully explaining a concept through illustration, animation & entertainment within a brief format”

As quoted by Jay V Sutaria, Founder and Managing Director "The beauty about a whateo lies in story-telling and simplified illustration; and that can be done in any language. Franklin Templeton is taking investor education to the masses with 5 languages and more in the pipeline. It's an honor to work with visionaries who are pioneering rural empowerment with such cutting edge tools as a Whateo. Free animated initiatives like these have seen huge success around the world and we are hoping the same will follow in India."

What really is a ‘Whateo’? Let a Whateo take you through its own introduction. Take a look:

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