YES BANK signs multi-year deal with Hockey India League as Associate Sponsor

NEW DELHI: YES BANK, India's fourth largest private sector Bank, signs a multi-year deal with the Hockey India League (HIL) commencing with the 2014 season.

Announcing the deal, HIL Chairman, Dr Narinder Batra, said: “This is a fantastic, long-term partnership for the League. We look forward to our association with YES BANK to mobilise sports innovation and infuse positive energy into Hockey. HIL had a terrific start last year and we are certain with YES BANK on board, it will benefit both the League and our millions of followers around the world. I welcome YES BANK to the HIL family and our joint vision and commitment to the league and its fans will help make the League one of the best and the biggest in the world.”

YES BANK has been recognized amongst the India’a Top and Fastest Growing Banks and now this home grown iconic Indian brand will join HIL’s other leading brand partners- Hero MotoCorp and Airtel.

Rana Kapoor, Managing Director & CEO, YES BANK said: “YES BANK is fully committed to the growth and development of India’s most participative sport - Hockey. Through its vibrant & innovative sporting format, HIL brings together the entire country, irrespective of regional or demographic diversity, as also grooms a steady pool of young, talented players for the Indian National Team. We are extremely pleased to associate with the Hockey India League. Through our dedicated Sports Banking proposition, we are also committed to provide a robust financial infrastructure to support sports through customised banking solutions for various Hockey Associations, Teams as well as Players.”

In the inaugural season, 70 top domestic players including the Indian national side as well as 50 international players who are part of the national squads of Australia, New Zealand, South Africa, Netherlands, Germany, Malaysia, Spain, and Argentina played for the five franchise teams.

Of the 120 players who played in the inaugural Hero Hockey India League in 2013, 60 were Olympians. The list includes winners of the prestigious FIH Player of the Year Award including Jamie Dwyer (2004, 2009, 2010, 2011), Teun de Nooijer (2003, 2005, 2006) and Moritz Fuerste (2012). Seven of the top 10 FIH rated players played in the Hero HIL 2013.

More than 69 million fans across the world watched the inaugural tournament won by the Ranchi Rhinos telecast in 146 countries. HIL used innovative marketing mediums and currently has 5.59 lac fans on Facebook, making it the largest hockey facebook page in the world and is one of the most engaging sports leagues on the social media platform.

Six franchise teams will feature in the second season of the Hero Hockey India League to be held from 25 January to 23 February 2014. The League will be an opportunity for 144 leading players to showcase their skills in 34 matches at six different venues.

Star Sports, Broadcast Partner of the Hero HIL will telecast all the matches live.

Latest Reads
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories