Television

YES BANK signs multi-year deal with Hockey India League as Associate Sponsor

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/07/Untitled-1_12.jpg?itok=zIbKWjyE

NEW DELHI: YES BANK, India's fourth largest private sector Bank, signs a multi-year deal with the Hockey India League (HIL) commencing with the 2014 season.



Announcing the deal, HIL Chairman, Dr Narinder Batra, said: “This is a fantastic, long-term partnership for the League. We look forward to our association with YES BANK to mobilise sports innovation and infuse positive energy into Hockey. HIL had a terrific start last year and we are certain with YES BANK on board, it will benefit both the League and our millions of followers around the world. I welcome YES BANK to the HIL family and our joint vision and commitment to the league and its fans will help make the League one of the best and the biggest in the world.”



YES BANK has been recognized amongst the India’a Top and Fastest Growing Banks and now this home grown iconic Indian brand will join HIL’s other leading brand partners- Hero MotoCorp and Airtel.



Rana Kapoor, Managing Director & CEO, YES BANK said: “YES BANK is fully committed to the growth and development of India’s most participative sport - Hockey. Through its vibrant & innovative sporting format, HIL brings together the entire country, irrespective of regional or demographic diversity, as also grooms a steady pool of young, talented players for the Indian National Team. We are extremely pleased to associate with the Hockey India League. Through our dedicated Sports Banking proposition, we are also committed to provide a robust financial infrastructure to support sports through customised banking solutions for various Hockey Associations, Teams as well as Players.”



In the inaugural season, 70 top domestic players including the Indian national side as well as 50 international players who are part of the national squads of Australia, New Zealand, South Africa, Netherlands, Germany, Malaysia, Spain, and Argentina played for the five franchise teams.



Of the 120 players who played in the inaugural Hero Hockey India League in 2013, 60 were Olympians. The list includes winners of the prestigious FIH Player of the Year Award including Jamie Dwyer (2004, 2009, 2010, 2011), Teun de Nooijer (2003, 2005, 2006) and Moritz Fuerste (2012). Seven of the top 10 FIH rated players played in the Hero HIL 2013.



More than 69 million fans across the world watched the inaugural tournament won by the Ranchi Rhinos telecast in 146 countries. HIL used innovative marketing mediums and currently has 5.59 lac fans on Facebook, making it the largest hockey facebook page in the world and is one of the most engaging sports leagues on the social media platform.



Six franchise teams will feature in the second season of the Hero Hockey India League to be held from 25 January to 23 February 2014. The League will be an opportunity for 144 leading players to showcase their skills in 34 matches at six different venues.



Star Sports, Broadcast Partner of the Hero HIL will telecast all the matches live.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kannada.jpg?itok=gtce6vjD
Launch of Zee Kannada’s Weekend with Ramesh Season 4

Zee Kannada, a leading General Entertainment Channel in Karnataka, has never failed to regale its viewers by its unique content.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/zee.jpg?itok=9Al8LHQ2
Zee dominates Bangla, Kannada segment in BARC week 15

In the Bengali language market, Zee Bangla stood as the leader in BARC data week 15. Oscar Movies Bhojpuri garnered fifth position in the Bhojpuri market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/discovery.jpg?itok=WGXlMjdq
Discovery channel follows path to the moon of Israeli team in a one-hour exclusive ‘Return to the Moon: Seconds to Arrival’ premiering Monday April 22 at 10 pm

Since the dawn of the Space Age only three countries have landed a craft on the moon, the U.S., Soviet Union and China.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kulfi.jpg?itok=01s17mME
BARC week 15: Dangal TV, powered by DD Free Dish, tops Hindi GEC (U+R), rural

MUMBAI: Sony Pal is the new entrant, securing tenth position by replacing Star Utsav in Hindi GEC (U+R) as per Broadcast Audience Research Council (BARC) data for week 15 of 2019. In rural and urban markets, no changes were observed.  Hindi GEC (U+R)

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/chromeDM.jpg?itok=XGf0IdQo
English News genre only gainer in Chrome DM week 15

English News grew in week 15 of Chrome Data Analytics and Media by 0.80 per cent.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/tv18.jpg?itok=98MHStsC
Watch breath-taking wedding celebrations and beautiful love stories as FYI TV18 brings “Our Wedding Story” this April

Every wedding is special and beautiful. And the upcoming series ‘Our Wedding story’ provides a ringside view into heart-warming love stories and their blossoming into matrimony.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/namotv.jpg?itok=zQVdESN9
EC asks NaMo TV to withhold election content prior to poll days

The scrutiny of NaMo TV has increased. According to a PTI report, the channel has been asked to not display any ‘election matter’ prior to poll days, as prescribed in the electoral law. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/discover.jpg?itok=WPu268zJ
Discovery Communications: Francesco Molinari signs exclusive global content deal with GOLFTV

GOLFTV today announced a deal with reigning Open champion Francesco Molinari to produce a range of exclusive content for the live and on-demand video streaming service.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/hbo.jpg?itok=uKBMiyfI
This April, witness the biggest heist of all time! HBO & HBO HD bring you ‘Ocean’s 8’ starring Oscar-winner Sandra Bullock

Diamonds are a girl’s best friend. Nothing could ring truer for charismatic mastermind, Debbie. As the estranged sister of conman Danny Ocean locks her eyes on a Cartier necklace

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories