Television

New Adventure travel series 'Freedom Riders Asia', Celebrating man and motorcycle on the move, debuts on ESPN India on 19 may

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/25/Untitled-1_0.jpg?itok=9Z7G12lR

MUMBAI: Well-known motorcycle adventurer Charley Boorman rides onto screens in Asia with the debut of Freedom Riders Asia, a six-part adventure travel series celebrating man and motorcycle on the move across six Asian countries. A premiere screening held today in Kuala Lumpur, Malaysia, showcased the first episode of the series that was shot in Malaysia, which will be aired on Sunday 19 May 2013 on ESPN India at 2100 HKT.

Conceptualised and developed by FOX One Stop Media, the integrated sales arm of FOX International Channels (FIC), News Corporation’s international multi-media business, in close collaboration with global lubricants brand Shell Advance Motorcycle Oil, Freedom Riders Asia sees Charley Boorman, one of the world’s most renowned and recognised bikers, embark on a journey to explore the colourful biking landscapes of Malaysia, Indonesia, India, Vietnam, Thailand and the Philippines.

From picking tea leaves on the hillside plantations of India, to surfing the legendary waves of Bali’s black sand beaches, Charley meets local biking communities and incredible personalities along the way who show him the delights of each city and the way of life from the back of a motorcycle. In each episode, Charley immerses himself in each country’s unique biking culture, quite often with surprising results.

In the debut Malaysia episode, viewers will get to see Charley learn the important role the motorcycle plays for many individuals in their daily lives along with taking on a challenge with a well-known local biking personality that will see him fighting for his very reputation!

Kar-Tai Koh, Shell Advance Global Brand Manager, said: “After six months of hard work and a truly collaborative effort, I am extremely proud of the outcome of Freedom Riders Asia. We really wanted the series to be about celebrating and connecting bikers around Asia; and who better to help us achieve this than Charley Boorman? This is part of Shell Advance’s efforts to empower bikers to experience more freedom on the road in their day-to-day lives and enjoy every ride. I would like to thank FOX for this great working opportunity, our featured local guests as well as all relevant parties involved in making this show possible.”

Simeon Dawes, Senior Vice President, Advertising Sales and Partnerships, Asia Pacific & The Middle East, FOX One Stop Media said, “One of the objectives of this unique programme is to showcase the diversity of Asia through its different motorcycling cultures, and I believe Freedom Riders Asia has done exactly that, while shedding light on how integral the motorcycle is to the daily lives of so many. This truly has been an exciting collaboration with Shell Advance, and I hope that audiences across Asia will enjoy watching this series as much as we had in making it!”

He continued, “FOX SPORTS is committed to bringing motor sports fans across Asia the most comprehensive line-up of premier action from around the globe and the region with the live coverage of events such as MotoGP and Superbike World Championships. Freedom Riders Asia is another such initiative that provides fans a unique dimension about motor sports from beyond the motorcycle racing scene.”

Charley Boorman said: “What I loved most about the Freedom Riders Asia experience was the opportunity to meet locals with larger-than-life characters and ride with passionate bikers in a completely different part of the world. This is indeed a bike trip of a lifetime that I will always remember. The first episode is as exciting as the next, and I hope that the audience in Asia will stay close and enjoy the series as they experience Asia with me!”

The airing schedule* is as follows:

Episodes

Date

ESPN India

Ep 1    Malaysia    19 May    16:00

Ep 2    Philippines    25 May    16:00

Ep 3    Indonesia    2 June    16:00

Ep 4    India    9 June    16:00

Ep 5    Vietnam    16 June    16:00

Ep 6    Thailand    23 June    16:00

*Note that there will be three repeats for each episode. Refer to http://tv.foxsportsasia.com/ for repeat schedule.

Keeping in mind fans desire to deep dive into their favorite sports, a special digital initiative in form of the Shell Advance YouTube page (http://www.youtube.com/user/shelladvance) has been set up where fans can catch exclusive content such as very interesting behind the scenes clips as well as catch up on any missed episodes.

To reach out to a larger audience base across different demographics and genres, Freedom Riders Asia is being promoted extensively across Fox International Channels Asia’s family of channels such as FOX, National Geographic and FX

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/17/Pro_Wrestling.jpg?itok=ZIguV2M0
Pro Wrestling League rallies on North India viewership

MUMBAI: The third edition of the Pro Wrestling League (PWL) proved to be a hit among the younger viewers while attracting audiences of all age groups. Moreover, 77 per cent of the viewership came from North India for the season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/banok.jpg?itok=BJ4ELatq
Catch the Superr Heropanti of bandbudh aur budbak only on Discovery Kids

Discovery Kids, the leading animation channel from Discovery Communications India, has launched its new series Bandbudh aur Budbak from 12th February. The show follows the fun school life adventures of two best friends, Badrinath and Buddhadeb who often land in trouble because of their antics but...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/inside_1.jpg?itok=Nlj7MQNa
Debates continue to reap rewards for Eng news channels on prime time

Prime-time shows on Indian English news channels have struggled to budge from their reliance on the debate format. In spite of access to new technologies, the content of the programming during the slot has largely remained the same. Even the allure of virtual reality (VR) and the latest production...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/sanam.jpg?itok=7Mgt1x9T
Celebrate the month of love with Dil Beats - a show curated by 'Sanam' on MTV Beats

February is shaping up to be an exciting month for the viewers of MTV Beats – the 24x7 Hindi Music TV channel with a new show line up of specially curated concepts, will be all about love and romance. Bringing alive its promise of providing an intense musical indulgence, MTV Beats brings the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/mtv.jpg?itok=dLCJ9jDD
Renault MTV Roadies Xtreme powered by OPPO co-powered by ID Shoes & Durex ups its ante with marquee sponsors for its milestone season

Having garnered an overwhelming response and appreciation year-on-year for fifteen long years, cult reality show, Roadies is back with its all new season, Roadies Xtreme.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/sun.jpg?itok=HlM0iofj
Sun TV, Star Maa only non-Hindi players in across genre list

BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi channels among Broadcast Audience Research Council's (BARC) weekly list of top 10 channels across genre all India (U+R): 2+ Individuals for week 6 of 2018 (Saturday, 3...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/naagin_0.jpg?itok=LHoHVsCc
Higher taxes fail to dampen demand for Indian soaps in Sri Lanka

MUMBAI: In spite of stringent levies on imported content, the popularity of Indian shows is seeing an upward trend in the Sri Lankan market. Indian soaps have resonated well with audiences in the island nation, courtesy the flashier nature of the content in contrast to the rural and simple...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/btvi.jpg?itok=3WBlXY9Y
BTVI’s Financial Planner engages with audience on personal wealth creation

BTVI, India’s premiere English business news channel hosted the on-ground event ‘Financial Planner’ in Pune and Mumbai. The channel has introduced this on-ground interactive opportunity for its viewers where a financial expert helps them build a solid financial future.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/time-now.jpg?itok=qZBeAC2u
Ex-Times Now Anchor Shaheen Dawood joins iRealities as 'Lead Content Producer'

Former Times Now entertainment anchor Shaheen Dawood is now heading a large animation team at iRealities, one of the primeval and leading content production and marketing solutions company in Mumbai.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories