Television

"Now & Next"- MSLGROUP Publishes Report on the Future of Engagement

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/06/29/engagement.jpg?itok=VUfw9Kgl

PARIS, 29 May 2013: MSLGROUP - Publicis Groupe's strategic communications and engagement network - today published its latest global report titled "Now & Next: Future of Engagement." The 94-page report identifies the ten most important evolutions pushing forward the frontiers of communications in today's Social Age.

Conceived of to help the network's clients navigate the complexities of today and prepare themselves for the even greater complexities of tomorrow, 'Now & Next' synthesizes rich crowd-sourced insights to provide the reader with invaluable foresight into what successful engagement will entail in the future.

Pascal Beucler, Chief Strategy Officer at MSLGROUP commented, "Looking to help our clients build increasingly rich connections with consumers and stakeholders, we have studied hundreds of web platforms and brand programs in the areas of social data, crowdsourcing, storytelling and citizenship; looked at the interconnections between them, identified the patterns that form, and then extrapolated these patterns to the future".

Glenn Osaki, President, MSLGROUP Asia, commented, "In a fast-moving region like Asia, it's imperative for businesses and brands to plan not only for today, but also for tomorrow. This is why it is no big surprise that the report points out that big emerging markets like China and India are producing innovations that are often amongst the best examples in their categories anywhere in the world. Our MSLGROUP Asia team is geared towards working with our clients to push limits and advise solutions which in their nature encompass Now & Next".

A year in the making, MSLGROUP's 'Now & Next' takes an in-depth look at what the company considers the ten key frontiers shaping engagement today: Crowdfunding, Behavior Change Games, Collaborative Social Innovation, Grassroots Change Movements, Co-creation Communities, Social Curation, Transmedia Storytelling, Collective Intelligence, Social Live Experiences and Collaborative Consumption.

Analyzing these ten frontiers, a number of important patterns emerge, namely:

It's a People's World: Entrepreneurs and changemakers, not organizations and corporations, are creating the future of engagement. One consequence is that organizations must learn best practices from entrepreneurs and changemakers, and adapt them to their own engagement efforts.

It's a Purpose-led World: Engagement is increasingly being ignited by a shared purpose and a sense of citizenship. There's an urgent need for organizations to collaboratively redefine what they stand for and design purpose-inspired platforms and programs.

It's a Boundless World: Engagement is increasingly unbound by channel. Media organizations are often at the forefront of digital media innovation. Corporations must follow their lead and create platforms and programs that are truly unbound by channel.

It's a Social World: The shared purpose that fuels engagement is often a societal purpose -- like sustainability, wellness and learning but also self-interest and self-improvement. Corporations need to tap into both these motivations.

It's a Complex World: While entrepreneurs, changemakers and media organizations are creating long term platforms, corporations often limit themselves to creating short-term programs that are easier to fit into the framework of a campaign. Corporations must learn the skills and mindset needed to create long-term platforms.

It's a Demanding World: Media organizations and corporations are beginning to acquire innovative startups to engage people in more meaningful ways. Corporations will increasingly need to behave like venture capitalists, with a portfolio of investments in the future.

It's a Fragmented World: Entrepreneurs are creating specialized software solutions to help organizations engage people using specific tools, in specific verticals. Such engagement solutions will become even more niche, even as bigger players try to position their engagement solutions as more integrated.

It's a Global World: The platforms and programs that point to the future of engagement are originating not only in the US, but from all over the world, including Europe, Asia and Latin America, with the Nordics contributing a disproportionate share of path-breaking projects.

'Now & Next: The Future of Engagement' by MSLGROUP is available to download here.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Jayantilal_Gada.jpg?itok=-ygDcfK4
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Bert_Habets.jpg?itok=_3lbVIV6
RTL Group restructures top management

MUMBAI: There’s change at the top at RTL Group–which owns Fremantle Media and operates a clutch of 61 TV channels–including RTL CBS and RTL CBS Extreme–and 30 radio stations in Europe. At his own behest, Guillaume de Posch will step down as co-CEO of RTL Group, effective 1 January 2018. He will...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/james.jpg?itok=rGws6itt
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/zee-tamil.jpg?itok=zryzfAwz
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/colp.jpg?itok=xKojrAKq
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nakul1.jpg?itok=n95iPoI2
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nitin.jpg?itok=w3KFq-K3
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/sun.jpg?itok=qmg25IGp
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/vikas.jpg?itok=zxlytGcp
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories