June 21, 2013: BIG CBS PRIME, India's first international entertainment
channel for men, with a dual feed in English and Hindi, is all set
to bring the latest season of the longest running syndicated reality
game show 'Survivor'. The high-rated Season 25 of the universally
popular series, 'Survivor: Philippines' will go on air on Monday,
June 24, 2013 at 10 PM. The multi-Emmy award winning television
personality Jeff Probst will return as host for Season 25.
premise of the cult game show features its contestants (known as
castaways) split into different tribes. As a tribe, the castaways
must then ensure their survival by assembling their own shelter,
food and other basic amenities. Survivor: Philippines starts off
with a bang as the show features the return of three former castaways
along with the introduction of the fifteen new castaways for the
season. With abundant twists and turns in store for its viewers,
and some compelling challenges lined up for the contestants, Survivor:
Philippines is reality television at its best!
on bringing the latest season of the popular show to India, Mr.
Anand Chakravarthy, Business Head, BIG CBS Networks, says, "Survivor
as a franchise is one of the most successful series of reality television.
The show is universally watched and has even spawned innumerable
local versions. Airing the show on BIG CBS PRIME in dual feed enables
us to bring to our viewers great international content which promises
to be extremely engaging. Living up to its reputation, season 25
of Survivor is sure to find an enormous fan base in India."
show will see an extensive promotion campaign. The campaign will
be a widespread multi-media marketing push with the help of RBNL'S
marketing muscle and expertise and will be promoted across the platforms
of television, radio, cinemas, digital, outdoor, on ground and road