Delhi, 20th June, 2013: Zee Media, as a responsible fourth estate
of the democracy and true to its philosophy of Soch Badlo
Desh Badlo has stepped forward to help thousands of victims
of the Uttarakhand cloud burst and subsequent flooding. These stranded
victims are in-dire need of support and rehabilitation.
Keeping in view the current situation, Zee Media has taken an initiative
to help in raising funds for these stranded pilgrims, tourists and
citizens and is appealing to the nation to donate generously for
helping Uttarakhand in this time of natural calamity through Prime
Minister Relief Fund.
Zee Media has always been on the forefront of engaging its viewers
in constructive nation building and in continuance towards the same
it has started to create sensitivity and awareness among its viewers
about the devastating flood and raise funds so that government can
take adequate relief measures to combat this natural disaster.
Sudhir Chaudhary, Editor, Zee News says, We are as always
on the forefront of informing viewers about the disaster and its
huge extent. Everyone is trying to do their bit but if all help
can be institutionalized rather than scattered efforts it will be
more fruitful. We hence, are trying to help channelize all funds
to Prime Minister Relief Fund. We believe our initiative will work
as a catalyst in fund raising activities by Prime Ministers
Office and will have positive effects for the flood victims.