New Delhi, 20th June, 2013: Zee Media, as a responsible fourth estate of the democracy and true to its philosophy of ‘Soch Badlo Desh Badlo’ has stepped forward to help thousands of victims of the Uttarakhand cloud burst and subsequent flooding. These stranded victims are in-dire need of support and rehabilitation.
Keeping in view the current situation, Zee Media has taken an initiative to help in raising funds for these stranded pilgrims, tourists and citizens and is appealing to the nation to donate generously for helping Uttarakhand in this time of natural calamity through Prime Minister Relief Fund.
Zee Media has always been on the forefront of engaging its viewers in constructive nation building and in continuance towards the same it has started to create sensitivity and awareness among its viewers about the devastating flood and raise funds so that government can take adequate relief measures to combat this natural disaster.
Sudhir Chaudhary, Editor, Zee News says, “We are as always on the forefront of informing viewers about the disaster and its huge extent. Everyone is trying to do their bit but if all help can be institutionalized rather than scattered efforts it will be more fruitful. We hence, are trying to help channelize all funds to Prime Minister Relief Fund. We believe our initiative will work as a catalyst in fund raising activities by Prime Minister’s Office and will have positive effects for the flood victims.”