Television

Indian tech success story takes the next step with wins in Africa

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MUMBAI: Mumbai based Media Nucleus continued its impressive growth story with its first wins in the African continent.Media Nucleus has clients across India, South Asia, South East Asia, Middle East, I and now Africa.

ANN7 based out of South Africa and TVC News in Nigeria have both chosen Media Nucleus' flagship product, Broadcast Air Time Scheduler (BATS), to optimise revenues and deliver efficiencies in their broadcasting operations.

The flexibility of the modular structure along with the intuitive features of the software that ensures reduction of human error that delivers accurate billing and programming were key to BATS winning.

Value for money and the comprehensive, high quality yet cost effective were the main features that swayed the decision towards BATS in this case.

These broadcasters join global brands such as Fox and CNBC, top Indian brands such as Star World, India News, Fox Movies, Dhammal, PTC, to name a few along with a growing number of other channels across India,Middle East and now Africa who use BATS to run their entire operational processes or parts of it. The ability of BATS to integrate with industry standard broadcast technology infrastructure as well as ERP products such as Oracle or SAP are some of the features Media Nucleus clients value.

Media Nucleus Operations Director Santosh Nair believes this trend of gaining customers abroad would continue especially from the emerging markets that are undergoing through the digitisation revolution. Africa is the initial target but by no means the only one.

"Africa is a big continent with varied levels of market maturity however technology is proving to be a great equaliser in many respects and "digitsation" would open new opportunities as well as challenges," he said.

"Our experience in supporting broadcasters and other content owners optimise revenues and deliver efficiencies in their operations and meet the challenges of digitisation in India and Middle East make us perfectly poised to do the same in Africa. "

Although BATS is the flagship, he points out that CAMS (a subscriber management system for Cable and DTV Operators) has also established itself as one of the market leaders in its space. The product was launched timely to aid cable operators and others in the industry to comply with digitisation requirements

The SaaS service model with little infrastructural costs and ease of use are some of the criteria that has made CAMS a success, but Nair believes, it is the comprehensive, high quality innovative nature of the product that defines it success especially as it also delivers quick RoI and results.

Nair goes on to say: "Our commitment to delivering value for money with quality products and services supported by excellent customer services has helped us become a market leader in India and we are confident that we can replicate the same success in other emerging economies."

Aside from BATS, the company product portfolio also includes subscriber based management system (CAMS), a broadband billing system (BBS) and services that are aimed at optimising revenues and delivering efficiencies for all parts of the value chain in the media and entertainment industry.

This Mumbai company with offices in London and Dubai has set its sight on making an impact in the global media industry by helping clients succeed in a complex and rapidly changing competitive landscape.

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