Television

4th Edition of My Earth My Duty's to kickstart from 1 August, 2013

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/11/My%20Earth%20My%20Duty.jpg?itok=xYotfFtX

New Delhi, 29th July, 2013: Zee Media Corporation Ltd., India's largest news network, has launched the fourth edition of India's biggest environment awareness initiative 'My Earth My Duty', today. My Earth My Duty has proven to be an essential platform provided by an Indian media house in bringing behavioral change in Indian Citizenship, especially youth. Since 2010, the initiative has been able to sensitize and encourage people to take adequate steps to conserve Earth and more so for our children and grandchildren.

Zee Media through My Earth My Duty 2013 aims at encouraging people to participate in Awareness Sessions and Pan-India Plantation Drive. The month long activities will start from August 1, across various cities of India. Under the first phase, Indian citizens will be educated about environmental degradation and generate concern about the hazardous changes taking place in the environment with a view to motivate them to take positive consequential actions. The campaign will mobilize people to adopt eco-friendly measures in their daily lives and bring about a change in their outlook.

Discussions about the changing environment and handy solutions to fight against it, pledge ceremony, cultural programs on the theme, signature campaigns and rallies across the city would mark the ground activities being conducted in over 15 cities across the Nation.

Mr Alok Agrawal, CEO, Zee Media Corporation Ltd said, "Our effort is to create environmental awareness through My Earth My Duty among the youngsters who are the future of India. Inculcating awareness amongst them will promise a greener Earth both for themselves as well as their successors. Zee Media Corp is committed to carry on this campaign till Earth restores its normal ecological system. Zee Media has always been on the forefront of bringing around a positive change in the lives of people it touches and this is what it is trying to promote through this initiative as well."

A week long pan-India plantation drive will start from 15th August to mark the 66th year of India's Independence mobilizing citizens for highest number of plantation. Zee Media hopes its 100 million viewers will come out with supporting hand to contribute in this Green Revolution which is the only alternative to control environmental degradation.

As a responsible media house, Zee Media has been committed to engage the youth of India whose contribution is crucial for a greener and sustainable future. In a short span of time My earth My Duty has been recognized as India's biggest environmental awareness initiative and received well by over 50 million youngsters, who along with other partners of this initiative have planted more than 1.4 crore trees in 1.5 lakh villages. Dignitaries such as Dr APJ Abdul Kalam, Amitabh Bachchan, Aamir Khan, Kapil Dev, Irfan Khan, have associated with this noble initiative.

Rohit Kumar, VP, Zee Media Corporation Ltd said, "While global warming, natural calamities and solutions therein have become the talk of the town after witnessing disasters in Uttarakhand and Tsunami in coastal regions sometime back, not much initiative has been taken to increase environmental consciousness. Zee Media Corp, as a responsible and environmentally conscious media house, has been constantly trying to address this national concern and raise awareness towards conserving the environment under its My Earth My Duty initiative, since last couple of years. We hope to make a significant contribution towards a greener and brighter future."

Infact in an unparallel achievement for any initiative, 'My Earth My Duty' was selected to represent India's action against Climate Change at the 2012 Earth Summit in Rio de Janeiro, Brazil. The revolutionary movement has also been recognized by Limca Book of Records besides winning several coveted awards.

Zee Media has partnered with Ministry of Youth - National Service Scheme & Nehru Yuva Kendra Sangathan, Para-military forces-Border Security Force, Indo-Tibetan Border Police, Central Reserve Police Force, ETF, Brahm Kumari Samaj, Centre for Media Studies and others to maximize the reach and impact of the initiative.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/rajyavardhan%20rathore.jpg?itok=iS8V7NiC
Sports promotion: Rathore averse to leaning on govt

NEW DELHI: Becoming an achiever gives a different spirit to one’s personality. But, even accepting a challenge is strength in itself even if one loses. Minister of state for information and broadcasting Rajyavardhan Rathore, a former shooting champion, said this at the concluding session of the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/dhoni.jpg?itok=rI3xfkSP
Star launches Tamil sports channel, localisation features Ashwin, Dhoni, TNPL & Chennaiyin stars

Star Sports has added another channel in its sports cluster and entered the Tamil market with Star Sports - Tamil. The channel went live on 28 May.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/rrrrrr.jpg?itok=sOh8JJax
Star India reimagines sports business

Star India reimagines sports business

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/arnab.jpg?itok=a5H8ZYOV
Times Now gives its POV on Republic TV IPR case

Now, it’s the turn of Bennet Coleman & Co to give its perspective on the civil case it has filed in the Delhi High Court against ARG Outlier Media, the company that runs Republic TV.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/bhaubali.jpg?itok=JdvMWerO
Colors to air animated series 'Baahubali: The Lost Legends'

Colors has announced the acquisition of the broadcast satellite rights to the animated series spin-off called, Baahubali: The Lost Legends.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/Sun-Tv.jpg?itok=tl1b2slc
Sun TV regains top spot across genres as IPL 10 comes to a close

BENGALURU: As IPL 10 came to a close, the Sun TV Networks' Tamil flagship GEC Sun TV regained its top spot in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre: All India (U+R): 2+ Individuals in week 20 Saturday, 13 May 2017 to Friday, 19 May 2017.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/nadiu.jpg?itok=RyA5CSpc
DD committed to truthful information & wholesome entertainment: Naidu

Information and Broadcasting Minister M Venkaiah Naidu today said yjr Government planned to enhance the reach of Doordarshan FreeDish by distributing Free DD direct-to-home boxes in remote and interior areas of the country through State Governments, especially in the LWE impacted areas.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/V-naidu.jpg?itok=ETtaGQq9
National sports meet to see participation of government and sports persons

NEW DELHI: A day-long Conclave is to inaugurated by Information and Broadcasting Minister M Venkaiah Naidu tomorrow (28 May 2017) to discuss ways in which India can become a sports superpower. Organised by Doordarshan Sports, the meet being held at the Central Production Centre of Doordarshan in...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/Sun%20Tv-Story.jpg?itok=vogrMKBD
Sun TV fiscal 2017 numbers grow

BENGALURU: Sun TV Network Limited (Sun TV) reported improved numbers across all important parameters for the year ended 31 March 2017 (FY-17, current year, fiscal) as compared to the previous year (FY-16). Sun TV reported 8.1 percent higher consolidated total income in the current year at Rs 27,...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories