Television joins forces with IAMAI for AppFest 2013 to evangelise App Developer ecosystem

MUMBAI:, a leading Global Mobile Ad network, announced its collaboration with Internet & Mobile Association of India (IAMAI) to reinforce its commitment to the growing Indian mobile app developer community. will be powering the Hackathon session at IAMAI’s AppFest 2013 event, a team based coding marathon running over 24 hours to create an innovative app, where the winners will be rewarded with handsome cash prizes. AppFest 2013, scheduled to be held from 26th to 28th July 2013 at IIM-Ahmedabad, seeks to provide an environment for developers and entrepreneurs to come together on a unique platform, and leverage the enormous opportunity to establish India as a superpower in the global Apps economy.

Commenting on the event, Binay Tiwari, Director - Global Marketing & Product, said, “We are in an era, where the global mobile App economy is lowering the barriers to entrepreneurship. Today’s young App Entrepreneurs have an unprecedented opportunity to create products that will touch the lives of millions of mobile users across the world. Vserv is committed to fostering App Entrepreneurs across the world, and we are excited to collaborate in India with IAMAI AppFest, to further expedite the rise of India as a Superpower in the App economy.”

India has emerged as a global leader in app downloads from stores such as Android Play store, Nokia App store and SlideMe, underpinned by factors such as the influx of affordable mobile devices, rapidly increasing mobile internet penetration and mobile-ready regional content.’s recently released report on the ‘Rise of India as an App Superpower’, corroborated this trend and also indicated that mobile games account for the most downloaded content on mobile phones. Apart from the app consumption aspect, the ‘appification’ of the Indian economy is also the result of a growing breed of app entrepreneurs from tier 1 and 2 towns of India who are leading the app development culture. Ahmedabad is one such burgeoning mobile app development location and reports state that out of the 250 (ICT) firms in the city, more than 60 companies are dedicated mobile app developers.

Since its inception,’s developer-first approach has translated into creating powerful technology tools based on the monetization challenges of developers in emerging markets like India. Typically, developers enable ads on their apps through the traditional way of integrating an SDK, which is a tedious process that requires significant source code changes and even app layout changes. Also to enable other forms of monetisation such as paid in-app purchases, the developer has to integrate additional SDKs.’s flagship AppWrapper technology dramatically simplifies this process down to just One Click. Without any coding efforts, AppWrapper enables both - premium advertising & innovative pricing models - to create a compelling & effortless App monetization approach for developers.

As a result, the company has empowered developers across the world to earn money from apps, across all mobile platforms. Having monetized over 20,000 Apps, developers are earning unprecedented global revenues powered by the AppWrapper.

Organized under the aegis of IAMAI, this is the second edition of Appfest after the overwhelming response and success of last year’s event in Hyderabad. The winning team of the Hackathon challenge in 2012 included three Hyderabad-based developers - S Nithin Reddy, Paulomi Roy Choudhary and Ashish Das who received a cash prize of Rs 1 lakh from

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