Television

Sony Pix?s ?Pixathon? will showcase various celebrated movies of popular franchises back to back

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/12/SONY%20PIX.jpg?itok=jFd2N7Nb

Mumbai, July 24: Sony PIX has come up with yet another original and innovative property for its viewers. 'PIXATHON' will showcase various celebrated movies of popular franchises back to back which will have the audience glued to their seats. Watch your favourite movie series such as Rocky, Shrek, Iron Man, Spiderman, Mission Impossible and all of Bond series back to back only on Sony PIX. The channel is also carrying out innovative campaigns to promote the premiere of their blockbuster movies.

To start with, the viewers got a chance to meet the 'Green Hero'. The organic eating and eco-friendly hero Shrek launched the 'Go Green' project to promote the premiere of the movie. The viewers took part in the first ever Shrek PIXATHON and watched all 4 Shreks back to back on July 21.



For the first time in India the viewer's also got the chance to watch the sexy, hot and stylish Robert Downey as Iron Man 1 and 2 back to back only on Sony PIX. Tony Stark's stylish and charismatic mean machine livened up the small screen on July 13.

In future, the fans will also get the opportunity to be part of the Rocky legacy as they participate in 'Discover the Rocky in You' campaign. The motivational, inspiring and emotional story of the boxing icon will come alive on Sony PIX on August 4 as it premieres Rocky 1, 2, 3, 4, 5 & 6. Also, swinging its way to the small screen is the Spiderman PIXATHON. The fans can catch all four parts of the web slinging superhero back to back on August 15. It doesn't stop here?very soon; viewers will also get a chance to watch all of Mission Impossible and Bond series.

To break the clutter around channel association the property has been termed PIXATHON.

Saurabh Yagnik, EVP & Business Head, Sony PIX added, "This year we have enthralled our audiences with the two biggest premieres on television, Men in Black 3 and The Amazing Spiderman - the highest rated premieres of 2013. We have significantly stepped up our investments in acquiring high quality content and popular franchises. We also constantly strive to interact and engage with our viewers, by not just offering exceptional titles but also presenting them a completely memorable viewing experience. PIXATHON is one such initiative by us that will bring us another step closer to our audience."

So with titles like Shrek, Rocky, Spiderman, Mission Impossible and the entire Bond series to showcase in their library, Sony PIX is sure to pose a stiff competition to the other English movie channels.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/FY18.jpg?itok=O5w2knJ_
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mehul_Kapadia.jpg?itok=8ov9ErjP
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/week%2041.jpg?itok=dlmdEXYB
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/bb.jpg?itok=zY4XZsFs
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/kaal.jpg?itok=UqtRUxIk
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/cnbc.jpg?itok=EokyIsrZ
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/news.jpg?itok=DMl2reiu
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/allu.jpg?itok=B2FEfPB4
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/10/btvi.jpg?itok=VtXL2F1Y
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories