(July 22, 2013) Taiwans number one kids channel,
Cartoon Network, has teamed up with Taiwan High Speed Rail Corporation
to launch the Cartoon Express, an exciting new passenger experience
on the islands train network.
Cartoon Express Taiwan (12)At the unveiling ceremony in Taipei on
July 21, kids from under-privileged backgrounds were invited to
be among the first passengers to climb aboard and experience a journey
of a lifetime. The children especially loved seeing their favourite
TV characters from series including The Amazing World of Gumball,
Oggy and the Cockroaches, Ben 10 and The Powerpuff Girls come to
the train pulled out of the station for its inaugural journey, Cartoon
Network mascots introduced travellers to the trains unique
features, while announcements were made using the voice of Jake
the dog from the hit comedy Adventure Time. Jake also features in
the design on an on-board post-box, and passengers are encouraged
to mail Cartoon Express postcards to their friends and families.
The kids also played a Cartoon Network-inspired bingo game.
Saha, Turner Internationals Senior Vice President and Managing
Director, South East Asia Pacific, said, The Cartoon Express
is going to bring fun and happiness to thousands of passengers.
To see Cartoon Networks famous characters splashed on the
inside and outside of this remarkable train is truly impressive,
and travelling in Taiwan will never be the same!
In a world first for Cartoon Network, the branded-train will run
along the west coast of Taiwan, from the national capital Taipei
to the southern city of Kaohsiung. It is estimated that several
hundred thousand passengers will board the Cartoon Express during
the campaign period.