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New
Delhi: Zee News’ Aapka Vote Aapki Taaqat (AVAT) campaign to
make voters realize the power of their ballot has been awarded the
best CSR initiative of 2012 by Lions Club Awards.
According
to Zee News Marketing Head Rohit Kjmar, Zee News believes and lives
by its motto of Soch Badlo, Desh Badlo. In its role as a responsible
media house, Zee News has been striving to strengthen Indian democracy
under Aapka Vote Aapki Taaqat endeavour.
Zee
News supported by the Election Commission of India launched the
campaign in view of decreasing voter percentage.
“Aapka
Vote Aapki Taqat” campaign was launched to show the importance
of voting and to sensitize voters to ensure a responsive and accountable
government is in place. The campaign includes signature campaign,
skits, rallies and street plays across the state across college
and universities. The role of AVAT in awakening the nation, particularly
in the current year, has been so significant that it has now received
the coveted Lion’s Club SOL awards for being the best CSR campaign
of 2012.
Zee
News has been taking this initiative to various states where elections
have been announced since the year 2009. Zee News has successfully
conducted the campaign in Assembly elections of Gujarat, Maharashtra,
Uttarakhand, Haryana, Arunachal Pradesh, Bihar and West Bengal.
Kumar
said Zee News is committed to create awareness in Indian citizenry
of their voting rights and wishes to educate them to cast their
ballot judiciously. Given the different cultures and lifestyles
of Indians, Zee News does not want to leave any stone unturned to
reach to the grassroots of the country and we are happy to be organising
and executing country’s largest voter awareness campaign, ‘Aapka
Vote Aapki Taaqat’. The campaign is one of its kind that has
not only reached the grass root of India, but involved the youth
of India in association with various youth influential organisations.”
He
added, “The voter education initiative are being spread not
just on Television, but through Radio, Internet, Mobiles and other
conventional mediums covering the Cities, towns and continuing down
to the hundreds of villages. Zee News has a singular objective in
mind – to turn the world's biggest democracy into a force to
reckon with. Zee News will continue its mission to empower the Indian
voters”.
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