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Mumbai:
ET NOW, India’s #1 Stock Market Channel has announced an increase
in its advertising rates by 100% owing to its consistent performance
over the years. ET NOW is steadily increasing its market share and
currently dominates the market. This week ET NOW garnered 60% market
share(Source: TAM, CS AB M 25+, 6 – 12th January 2013, relative
share of viewership) while CNBC TV 18, NDTV Profit and Bloomberg
TV garnered 35%, 5% and 0% respectively.
In the last four weeks, ET NOW progressively maintained the No.1
position with 48% market share whereas CNBC TV 18, NDTV Profit and
Bloomberg TV gained 42%, 10% and 1% respectively.
Avinash Kaul, CEO of ET NOW, TIMES NOW and zoOm said, “The
channel that is “Always Thinking Markets” has again successfully
created a benchmark for itself. With this milestone, we intend to
continue breaking exclusive news, give accurate stock recommendations
to our viewers and be the best chosen platform for our marketers.
We have over the last 4 months have steadily grown the market. On
the back of this stellar performance business news genre is clearly
a two player scenario and the choice for the advertisers is very
obvious and clear.”
In addition to the above, across 8 metros over a period of 4 months,
ET NOW has been consistently leading the category with 47% market
share (Sep 30, 2012 to Jan 12, 2013) whereas CNBC TV 18, NDTV Profit
and Bloomberg TV have garnered 39%, 13% and 1% respectively.
Another interesting and significant achievement to note is that
ET NOW has emerged as the preferred choice of the affluent and young,
decision makers of the society, SEC A and leads with 58% market
share over the past 4 weeks. (Source: TAM, CS A 25-44 M, relative
share of viewership) {Dec 16, 2012 to Jan 12, 2013}.
It is clear that preferences have changed and viewers are making
the choice and the incumbent is no longer the default destination
when it comes to English Business News and Stock Markets. Some of
the distinctive and popular shows of ET NOW are Tee Time, Business
Tonight, Market Hours, Market Tomorrow, Investor Guide and All About
Stocks.
Stay tuned with the leading channel - ET NOW for more stock recommendations,
trading strategies from the best experts from the nation, market
moving stories & exclusive interviews with the biggest names
from markets and economy.
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