PVR introduces Privilege Card at Directors Cut at Vasant Kunj in New Delhi

NEW DELHI: PVR Cinemas today announced the launch of the DC Privilege card, the first of its kind in house transaction platform and marketing scheme in the world of cinema entertainment at Director’s Cut (DC), its premium Cineplex brand, located at the Ambience Mall, Vasant Kunj, New Delhi.

Conceived by Ajay Bijli, Chairman and Managing Director, DC Privilege will offer a whole new level of movie watching experience and wealth of benefits to PVR Director’s Cut’s patrons in exclusivity, with the view toward expanding the format to the rest of the circuit at a later stage.

Merging entertainment and hospitality into the ultimate movie going experience, Director’s Cut today brings the DC Privilege card. A reloadable store value card holding a monetary value ranging anywhere from Rs. 3,000 to a maximum of Rs. 50,000, the DC Privilege card will make purchasing movie tickets online or at the box office or settling in-auditorium food and beverage bill a swift and seamless transaction. “Key in your card account number at the PVR Director’s Cut website or swipe your card at Director’s Cut’s box office or in the comfort of your seat during a show, and you are done. You will no longer have to be waiting for change or credit card approval, a process sometimes inconvenienced by jittery data networks.”

On the launch of Director’s Cut, Privilege cards, Mr. Renaud Palliere, CEO, International Development, PVR Ltd said, “We have always been on a spree to innovate and offer premium services to our movie lovers. The Privilege card will add the luxury of ease and convenience the unmatched cinema viewing experience at Director’s Cut coupled with exclusive privileges and perks available at like-minded retail brand partners like Diamond Tree, Johnson Watches, to name a few in the vicinity of the mall and beyond, including but not limited to Mistral.”

Ms Cherry Sahni, Director, Chief Designer for Diamond Tree commented, ”We are delighted to be one of the founding retail partners of the PVR Director’s Cut Privilege Car

d® initiative and extend exclusive privileges at our stores to Director’s Cut’s clientele”.

Likewise, Mr. Anil Madan, Director of Johnson Watches Company added: “PVR Director’s Cut and Johnson Watches share similar values in terms of product excellence and customer service quality, and we believe this natural synergy will be accretive for Director’s Cut Privilege Card® and benefit its members.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories