Television

Indian consumers prefer holiday abroad this festive season

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/28/IBM.jpg?itok=tuL16NsW

MUMBAI: A new IBM Social Sentiment analysis of 250,000 online conversations reveals the travel preferences of Indian consumers – which point to consumer interest and enthusiasm for spending holidays abroad. The preferred international holiday destination for 2013 is London and preferred domestic holiday destination is Goa.

According to the latest IBM Social Sentiment analysis, travel and hospitality was trending as high as 33 percent of all social conversation tracked, indicating a particularly high volume of discussions about flying, driving and vacation with family and friends, among others. The IBM "Desire Ratio" - the proportion of positive versus negative comments – indicates that 59 percent of people are "looking forward" to taking vacation this December.

Diving deeper into the social dialogue, ‘destinations’ emerged as the dominant theme being discussed. Positive sentiment associated with ‘luxury destinations’ also showed a huge surge. People’s choices for travel and vacation destinations primarily revolved around service and experience, while price was a key driver when it comes to hospitality and travel agents.

In the era of Big Data, amidst the explosion of social media, measuring public sentiment through social listening can help travel industry chief marketing officers tap real time trends and customize incentives and services to be more in tune with what customers are asking for, using data to tailor their offerings to address fast-moving trends and real time customer needs.

“Measuring social sentiment has the potential to enable the travel industry to design travel offers and services tailored to what travelers are telling us," said Dr Lata Iyer, Partner, Global Business Services, IBM India & South Asia. "Big data has the power to offer new insights to the travel industry including airlines, hotels and other travel providers that can translate customer desires into irresistible offers that they will welcome."

The IBM Social Sentiment Index combines sophisticated analytics and natural language processing technologies to gauge consumer public opinions from Twitter, blogs, message boards and other social media. In this instance, the Index was used to measure and understand consumer views around the holiday travel season in the India from the period of September 1 – December 12 in 2013.

Additional insights from the IBM Social Sentiment Index for holiday travel include:

·Top travel preference - International destinations received the most buzz (32 percent) on all social media channels. London is the most mentioned destination city, while Thailand emerged as the most recurring country in social conversations.

·Preferred Indian cities - Goa is the ‘buzziest’ travel destination in India, followed by Delhi-Agra-Jaipur and Golden-Temple. Taj Mahal followed by Golden-Temple is top most mentioned monuments in social media content. Beaches and palaces are top places to visit on people’s vacation agendas. Kerala tops the charts for being the top trending state in India.

·Luxury travel drives positivity- Luxury establishments garnered both very high affinity with positive sentiments and highest proportion of positive sentiments.

·Up in the air on air travel - For a mode of transportation air travel has highest proportion of negative sentiments.

The wealth of online content around travel from public conversations on social media has become very influential in how people determine their travel plans. Understanding the positive, neutral and negative nuances of their conversations and who is influential can help airlines, hoteliers and other travel service providers market better products and services to their customers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Julia-Phelps.jpg?itok=E9GpScQg
Viacom names Julia Phelps as SVP comm & culture

Viacom Inc. has announced that Julia Phelps has been promoted to Senior Vice President, Communications & Culture. In the newly created role, Phelps will serve on the company’s senior executive team and lead corporate communications, corporate marketing and culture. Most recently, Phelps led...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Banatwalla-Shah-Hota_0.jpg?itok=39m1PqgF
Star World: Banatwalla, Shah, Hota & Prasad to battle it out in 'Game of Thrones' debate

MUMBAI: With season 7 set to launch soon, Game of Thrones fever has gripped the world yet again with fans speculating to see who will win the Iron Throne and who will die trying. Adding to this electrifying atmosphere, the country’s leading English entertainment channel, Star World will be hosting...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Sinclair_1.jpg?itok=N-JSCtdb
Sinclair Broadcast buys Bonten Media in US$ 240m deal

MUMBAI: Sinclair Broadcast Group has announced that it has entered into a definitive agreement to purchase the stock of Bonten Media Group Holdings, and Cunningham Broadcasting Corporation has entered into a definitive agreement to purchase the membership interest of Esteem Broadcasting for an...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/rama%20%281%29.jpg?itok=G_3oexD1
DD ex-presenter Pandey honoured in presence of minister & ex-Prez

Former Doordarshan and All-India Radio news reader and presenter Rama Pandey was conferred with the Vishwa Vageshwari Samman for her immense contribution to the arts in an event in Pune.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/News18-India.jpg?itok=th-FQ1Fn
Khabar Pakki Hai? verifies viral content on News18 India

MUMBAI: With the exponential growth of social media, innumerable photos, videos and stories are shared every second, but there is no way to check the authenticity of all this content. This results in a lot of misinformation impacting opinion and resultant actions by people believing these false...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/James-Bond.jpg?itok=dVadgBqC
Is Sony Pictures getting a raw deal as studios war over Bond rights?

MUMBAI: Warner Brothers, Sony Pictures, and 20th Century Fox are among the Hollywood studio majors fighting for the rights to distribute 'Bond 25'. Universal Pictures, Times and Annapurna are also warring for the rights to distribute the forthcoming James Bond movie.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/net-jeo%20%281%29.jpg?itok=r8uSHhJC
Nat Geo and Farhan team up, inspire 'water footprint' reduction

National Geographic is all set to lead the way in its endeavour to go further as a brand and inspire change.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/tv%20%281%29_0.jpg?itok=EDmHRtaI
Star World to host first live GoT debate on Facebook

With season 7 set to launch soon, Game of Thrones fever has gripped the world yet again with fans speculating to see who will win the Iron Throne and who will die trying. Adding to this electrifying atmosphere, Star World will be hosting India’s first LIVE Game of Thrones debate on Facebook to...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/carlo%20%281%29.jpg?itok=THZGMnZ0
Futureworks implements HDR and ACES

Post-production facility FutureWorks is the first in India to set up HDR (High Definition Range) grading and mastering. The post-production house recently installed Sony’s Flagship HDR Monitor BVM-X300, staying at the forefront of technology and offering the most premium.

Television Production House Post Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories