Television

What are the biggest challenge that a modern Indian woman faces today?

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MUMBAI: A woman’s life is defined by the ‘Choices’ she makes and firmly stands by. With all the daily dilemmas and challenges that an Indian woman faces, Revlon wants to offer a platform that is an ode to her individuality and celebrates her views and her ability to make choices without fear or favour. Thus, introducing - Choices by Revlon

Revlon, through this engaging new campaign re-dedicates itself to its commitment of inspiring and encouraging Indian women to express themselves. The 13 month long campaign seeks to build a platform for women to express freely their opinions on various issues of life and much more with like-minded women from across India and will take up a theme for discussion every month.

According to Deepak Bhandari, Marketing Director, Modi Revlon India, “Women are anything but one-dimentional. She’s colorful, adventurous, playful, sensitive, heroic and unbashedly feminine. Every day, she makes a choice; from choosing what to wear that will match her mood to her day’s agenda to the major decisions she has to take in her role as a mother, daughter, life partner, career woman, housewife, and so on. Today’s Indian women are active decision makers. She speaks her mind as this is how she expresses herself. After all, the beauty of being a woman is that she can be whoever she wants to be and she can also express herself in more ways than one.”

The campaign will kick off with a topic that most women deal with in their lives – Relationships, which was selected by Revlon India Facebook fans as one of the 13 most relevant topics which they would like to discuss online. From choosing who to love, to whom she will commit to and who will be her life partner, these are just a few of the many choices she has to make which will have a significant impact on her life and her as an individual.

To share expert advice on the topic of ‘Relationship’, Revlon has partnered with Madhuri Banerjee, successful author – blogger and a national award winner as a relationship guru.

Says Madhuri Banerjee, Best Selling Author & Blogger, “Choices by Revlon” is the perfect platform for women across various cultures and strata in society, to give them a unique opportunity to voice their opinions. I personally, am extremely proud and honored to be associated with this campaign as it not only encourages women to share their ideas and beliefs but also serves as motivation to numerous women to come forth, express and feel empowered. The topic "relationships" is one that is really close to my heart as it is an area of focus that I have read, researched, and written extensively about; hopefully my expertise in the matter can help women find direction in their own relationships to overcome obstacles. For the modern Indian woman, a relationship is something that she prioritizes with utmost sincerity even when it becomes difficult to balance with a bustling work life. I am most excited to interact with several women to learn their stories and support them in whichever way I can.”

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