Television

The Power of Shunya: Challenge for Zero in association with ET NOW

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/29/ET%20Now.jpg?itok=ww56McI4

MUMBAI: An all-girls team of Maumita Bhattacharjee from Indian Institute of Technology, Delhi, and Sannidhi Jhala from Indian School of Business, Mohali, emerged as the winners of the Season 1 of ‘The Power of Shunya™: Challenge for Zero’. In a competition spanning 10 weeks, this team beat 23 other teams of students from India’s premier science & technology institutes and B-schools to win the grand prize of a cash award or INR 1,000,000 (Rupees Ten Lakhs only) and an all-expense paid experiential/educative trip to the global DuPont headquarters and the Experimental Station at Wilmington, Delaware, USA. The winners were announced at the grand finale of the show that aired last weekend (Saturday, Dec 14 and Sunday, Dec 15) on ET Now and the prize money was given away by Dr Rajeev Vaidya, President – south Asia & Asean, DuPont.

Three other teams who finished in the top 4 also won cash awards, they are First runners-up team of Indian Institute of Technology, Bombay and Faculty of Management Studies, Delhi won INR 500,000 and a paid experience to DuPont India Second runners-up team of Indian Institute of Science, Bangalore and Indian School of Business, Hyderabad won INR 250,000 and a paid experience to DuPont India Third runners-up team of Indian Agricultural Research Institute, Delhi and Management Development Institute, Gurgaon won INR 100,000.

The Challenge for Zero is a university competition. In its first season it invited the best young minds from science, technology and business schools of India to come together and showcase ground-breaking innovations and their go-to-market strategies. As part of the format to encourage collaboration between budding scientists and emerging marketers, each team comprised a science & technology student paired with a B-school student. The challenge to the students was to develop a science-based innovation and its marketing plan to help India achieve the aspiration goal of Shunya or zero - a country of zero hunger, zero malnutrition, zero accidents, zero lives lost, zero carbon footprint. The contestants were judged based on their product’s innovation quotient, its functionality, its potential impact and its ability to achieve the Power of Zero.

The competition witnessed a magnitude of path-breaking innovations, shortlisted from 250 entries down to 24 most impactful ones. These top 24 teams were then given a two-week window to develop their product presentations and business plans to present to the jury.

The 10-week on-air competition was hosted by popular television anchor Gaurav Kapur and was adjudged by an eminent panel of jury including Dr. Homi Bhedwar -Technology Director, South Asia & Asean, DuPont; Vani Kola – MD, Kalaari; Harish Hande – MD, Selco India; and Rajeev Karwal - Founder & CEO, Milagrow. Dr. Kiran Karnik, member of the Scientific Advisory Council and the National Innovation Council, was a special juror during the grand finale round telecast last weekend.

The winning duo impressed the jury with their innovation and marketing strategy for an apparatus to make silk fiber-based lamellar bio-materials for use during surgical interventions for patients with lower back pain, a severe health issue around the world, particularly among the elderly.

Jury member Homi Bhedwar said, “Science & technology is absolutely fundamental to meeting the needs for food, energy and protection of India’s growing population. “The Power of Shunya™ - Challenge for Zero is an excellent way for DuPont, a science company, to fuel the passion and ignite the young minds of the University students and I hope it will encourage them to pursue science-based problem solving as they contribute to India’s, and the world’s, growth and development.”

The winner, Maumita Bhattacharjee from IIT, Delhi said, “Power of Shunya was the best platform where I could bring up the strategy to make people aware and to promote this kind of technology, which is at an advantage among the other currently available artificial processes. It gives me a great sense of accomplishment to be adjudged among the best’. Her team-mate Sannidhi Jhala from ISB, Mohali added, “Seeing so many innovations has motivated me to go out and make a difference and do something big in life.”

Hemant Arora, Business Head-Branded Content, ET NOW, TIMES NOW and zoOm said, “We have successfully concluded ‘The Power of Shunya’ and witnessed nation’s brightest minds put forth their best innovations. The series has served an opportunity to develop solutions to several unaddressed problems faced by various sections of the population. The show has also helped in identifying the young innovators and entrepreneurs of our nation, who would be instrumental in building a more progressive India and we at ET NOW are extremely gratified to provide this platform.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/19/pepsi-ipl%20%281%29.jpg?itok=xgcsPsUr
IPL: BCCI interim admin issues directions on player auction

BCCI's Committee of Administrators (CoA) on Sunday issued the following directions in respect of the upcoming IPL Player Auctions to be held in Bengaluru on 20th February 2017:

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/19/raj-nayak.jpg?itok=D-QNNKzN
BT Media distributing Colors HD to Sky UK subs

BT Media & Broadcast, the global media services business of BT last Friday evening announced its association with Viacom18, one of India’s fastest growing entertainment network, to bring its flagship Hindi general entertainment channel, Colors, to Sky TV subscribers in the UK in High...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/india-tv%20%281%29.jpg?itok=HWCANXFr
India TV rules Hindi News, ABP dominates Hindi Rural

India TV toppled Aaj Tak in the Hindi News genre taking the number one position. In this week’s data, India News gave way to News18 to feature in the top five channels list.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/vivo%20%281%29.jpg?itok=-DHigbci
Sony Six to telecast IPL player auction live

The sports cluster of Sony Pictures Networks India (SPN) is all geared up to broadcast the Vivo IPL 2017 player auction live and exclusive. The auction will be aired from Bangalore on 20 February 9 am onwards on Sony Six SD and Sony Six HD channels.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/IPL%20%281%29.jpg?itok=Fq9zVbYr
BCCI releases RFP for service related to VIVO IPL 2017

The Board of Control for Cricket in India (BCCI) has released the Request for Proposal (RFP) for Indian Premier League for the right to be appointed as a media agency in relation to the IPL.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/David-Zaslav%20%281%29.jpg?itok=_o81HwaJ
Discovery to launch second FTA channel in UK, adds two programmes on Amazon Prime

Discovery is planning to launch its second free-to-air TV channel,Quest Red, in the UK on 15 March with new real-life entertainment. The channel follows the launch of Quest, the company’s first FTA offering in the territory, which launched in 2009.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/kaul%20%281%29.jpg?itok=qVlZHfIj
Hinduja Group's Ashish Kaul joins Prakash Jha Productions as CEO

Prakash Jha Productions has appointed the media and entertainment vet Ashish Kaul as the CEO for its television and digital business.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/TV-SERIAL.jpg?itok=SsFT6wHd
Viacom's Colors & Rishtey lead the charts in BARC week 6

MUMBAI: Colors continued to be the leader this week of both Hindi GEC and Hindi GEC Urban market whereas Rishtey emerged as the number one channel in week 6 of Broadcast Audience Research Council (BARC) India data.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/Rural-India-Story%20%281%29.jpg?itok=Z8BO0KRX
Total TV universe up to 183 mn, rate of rural growth higher than urban: BARC survey

NEW DELHI: Okay it’s out and the data does reflect that television is thriving in India and growing. According to the latest BARC India figures, the all-India TV universe has increased to 183 million from the earlier collated figure of 154 million with the growth in rural audience showing a...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories