Television

Tune-in to the pulsating world of Boogie Woogie with Sony LIV

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MUMBAI: India’s original and most iconic dance reality show, Boogie Woogie, (http://www.boogiewoogie.in)returns on your television sets after a 4-year long wait. With Sony LIV, you no longer have to worry about missing out on the show’s current or archived episode anymore. Sony LIV, Multi Screen Media (MSM)’s premium video-on-demand service, allows you to catch up on all the episodes and videos from your favourite show as per your convenience.

Boogie Woogie episodes will be carried on a dedicated microsite (http://www.boogiewoogie.in) hosted on the Sony LIV platform. The site will also allow viewers to check out all archived episodes of the show. SonyLIV.com promises to be the single-point entry into the electrifying world of Boogie Woogie for all those netizens who are often too busy to adhere to the timings on TV.

Speaking on the availability of Boogie Woogie episodes on Sony LIV, Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network, said, “Boogie Woogie has been the longest-running and one-of-the most successful dance shows on Indian television. Sony LIV gives viewers the opportunity to tune in to the new season without losing the thread of the show’s running episodes. Diehard viewers can catch up with missed episodes using Sony LIV’s online platform. As an added bonus, true blue fans of one of the most entertaining and beloved shows on television can even relive the fun moments of earlier seasons from its 15 year stint through our archives online.”

In addition, new features have been introduced to enhance viewer engagement with the show:

· Boogie of the day: Sony LIV users can vote for their favourite dance videos depending on which contestant they like best.

· I am a street dancer: Users can upload videos of their kids dancing ‘Boogie Woogie style’ and thus share it with fellow dance lovers on the site.

Sony LIV continues to uniquely engage viewers in an interactive manner while they enjoy the best of entertainment from the Sony stable.

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