Reliance MediaWorks partner with Dharma Productions

MUMBAI: In yet another triumph of great visual post production work Reliance MediaWorks has delivered a whopping 750 plus VFX shots for Gori Tere Pyar Mein. Reliance MediaWorks have partnered with Dharma Productions to offer a complete range of post-production services like VFX, Digital Intermediate and Color Grading for Dharma productions latest offering.

Reliance MediaWorks has a great working relationship with Dharma Productions, built over the years and brings that knowledge and learning to the project. The Reliance MediaWorks team worked closely with the Gori Tere Pyar Mein crew throughout filming, instead of coming in at the tail end of the production. This put Reliance MediaWorks in a position to help shape the overall look and aesthetics of the film.

The goal with the VFX for the film was to be photoreal and keep the audience guessing about implementation. The film is set in a small village in Gujarat; Reliance MediaWorks (RMW) brought out the rural area and gave it a more rustic look through VFX.

Mr. Venkatesh Roddam, CEO Reliance MediaWorks said, “As Gori Tere Pyar Mein’ is an easy-going romantic movie and not a VFX based movie, most of the VFX in the film is invisible. However, the elements that have been created as part of the VFX for the film play an essential role in the plot of the film, thereby making the task of handling the VFX that much more challenging creatively, and significant to the film. The movie is targeted at the youth with a lot of comic inputs, we preferred to keep the color scheme vibrant, yet signifying warmth and romance and switch the looks and textures as per the varying locations.

There is a bridge in the film that forms a crucial element in the story. The same has been created through VFX in post-production, ditto for the river that flows beneath the bridge. The bridge was a modeled and textured computer generated representation of a real bridge. The models built had to be highly detailed because a large number of close-up shots were to be done on the bridge. For the river, various shots of a lake were taken, which were then given depth and magnitude using the VFX technology.

Commenting on the same Punit Malhotra Director Gori tere Pyar Mein said, “For a film like Gori Tere Pyaar Mein, no one is really aware of the VFX work. Neither does the storyline indicate, nor is that highlighted in the communication. Thereby the transition of the VFX into the frames had to be seamless and almost invisible and non-intrusive for the viewer. That is precisely the reason why we chose to partner with Team RMW.

One challenge was the set extension (the bridge and the river), since they appear in some scenes shot without cranes or tripods to stabilize the camera. Both the set extensions are very crucial to the film. It was essential that viewers believe that the same were real. It was also necessary to manipulate the physical environment to reflect the mood of the film. Since RMW was also the DI house for the project these types of color adjustments went very smoothly between the VFX and DI departments.

Gori Tere Pyar Mein is directed by Punit Malhotra. The movie stars Imran Khan and Kareena Kapoor in lead roles, and is produced by Dharma Productions.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories