CNN-IBN and Rajdeep Sardesai Leads in Social Media Conversation during Assembly Elections

MUMBAI: The recent research conducted by an independent organizationGoonj Labs, on news channel’s social media engagement during the latest Assembly Elections, has yet again proved that CNN-IBN, India’s No. 1 English News channel is the leader in social media space too. The channel’s popularity when calculated across platforms on Google Search, Facebook, Twitter, Google News, You Tube was 14% higher in comparison to the nearest channel on the counting day. CNN- IBN consistently receives more positive feedback than the rest.

In terms of interactions,Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 & IBN Lokmat is leading the pack, especially due to personal intervention and responses which come regularly. On the counting day, 67% people searched, read, or interacted with content related to Rajdeep(#AskRajdeep) in India.When it comes to interaction with opinion makersand influencers Rajdeep Sardesai is the most popular choice, the popularity of Rajdeep was 73% more than the average for English News editors and a staggering 35% more than his nearest competitor, also Rajdeep Sardesai received 95% more than Arnab G. and 33% more than Barkha Dutt.

In terms of positive interactions on social media, Rajdeep Sardesai is the most popular choice with 60% more positive interactions than the average for the English News editors.On the election results day, Rajdeep Sardesai was the most sought after English News editor on social media; not only in terms of volume but also in terms of positive comments and interaction with influential individuals.

CNN-IBN, the most watched English news channelof the Countryleads other channels in positive conversations and interactions in social media space; the channel has 64% more positive conversations than the category average for English News. On the day of announcements, CNN-IBN had the highest share of conversations compared to other English news channels (approx. 30% ahead), also on positive conversations and engagement, CNN-IBN is consistently ahead. In comparison to the rest, CNN-IBN is the most popular choice when it comes to the influential people on social media;the popularity of CNN-IBN among influencers is 56% more than the category average for English News.The popularity of CNN-IBN was 48% more than the category average for English News.

The result from the report by Goonj Labs has proved that, CNN-IBN & Rajdeep Sardesai were hands down Winners on Social Media Space during Assembly Elections.

Latest Reads
Sony MAX2 is back with Season 3 of 'Timeless Digital Awards'

Sony MAX2 ‘Timeless Digital Awards’ is back with its 3rd season to delight its audience with an era of Hindi cinema that is evergreen and holds reminiscence till date. The ‘Sadabahar’ 50’s and 60’s gave birth to several inspiring masterpieces with legendary actors and films that became the voice...

Television TV Channels Movie Channels
The Boss Baby premieres March 25 at 1PM and 9PM

Staying true to the promise to premiere the biggest blockbusters of the year, Star Movies will air Academy Award nominated film, The Boss Baby on Sunday, March 25 at 1PM and 9 PM respectively. Starring the witty Alec Baldwin as Boss Baby along with popular host Jimmy Kimmel as Ted Timothy...

Television TV Channels English Entertainment
Bigg Boss speaks Marathi now

MUMBAI: The Bigg Boss voice is all set to boom in Marathi. Viacom18’s regional entertainment channel, Colors Marathi announced the launch of the Marathi version of India’s popular reality TV show Bigg Boss from 15 April.

Television TV Channels Regional
BARC gets ‘Great Place to Work' certification

MUMBAI: BARC India has been certified as ‘Great Place to Work’ for cultivating a culture of high trust and performance. The certification has been provided by Great Place to Work Institute, which is recognised for its rigorous and objective methodology for identifying and defining great workplaces...

Television TV Channels Viewership
Shemaroo appoints Hiren Gada as CEO in leadership rejig

MUMBAI: Gearing itself for the next phase of growth, Shemaroo Entertainment Ltd (Shemaroo) has restructured its top leadership making several timely appointments.  According to a release on the BSE website, the entertainment and content company has elevated Hiren Gada as the chief executive...

Television TV Channels People
90s tunes see revival on music channels

MUMBAI: Popular music from the 1990s is being revived on music TV channels today. Sony Mix, 9X Jalwa, B4U Music and Mastiii are among channels reintroducing the music on television while keeping the focus sharply on Bollywood numbers. Film songs of 90s vintage have charisma of their own. In the...

Television TV Channels Music and Youth
Weinstein Company files for bankruptcy

MUMBAI: The Weinstein Company, producer of movies such as Inglorious Bastards and Lion, has filed for bankruptcy. The move, intended to facilitate a buy-out offer from a private equity firm, came months after ex-chairman Harvey Weinstein has been accused of sexual harassment and assault.

Television Production House Film Production
Paytm is the official ticketing partner of Kings XI Punjab’s home games for VIVO IPL 2018

Paytm along with event ticketing platform would be the exclusive ticketing partners for the home games of Kings XI Punjab, in the upcoming 11th edition of the Indian Premier League (IPL). Insider.In will be handling the logistics and operations for the game – managing box office,...

Television TV Channels Sports
TLC to target Tamil, Telugu markets

MUMBAI: The groundswell of serving Indian audiences with regional content has now proved to be a battlefield. Broadcasters are realising the potential in the southern areas of India. Days after Living Foodz decided to add southern language feeds, Discovery Networks-owned TLC is all set to target...

Television TV Shows Factual

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories