Pune: Mercedes-Benz India, the official automobile partner
of the Buddh International Circuit, launched its festival
campaign in time, to stoke the F1 fever during the period
starting from August until October. As part of the Company's
continued and rich association with motorsport, Mercedes-Benz
India has planned a host of exclusive programs and offerings
for its discerning customers and the motorsports enthusiasts.
To make this festive season more eventful Mercedes-Benz India
will provide an exclusive opportunity to meet and interact
with F1 superstars Lewis Hamilton and Nico Rosberg. Customers
who buy a Mercedes-Benz from 20-August till 15-October 2013
will be eligible to participate in this campaign to meet the
Mercedes AMG PETRONAS F1 team drivers. Five lucky customers
from across India, on an all-expense paid trip, will be meeting
and interacting with Lewis Hamilton and Nico Rosberg and also
watch the 2013 Indian Grand Prix LIVE. The Indian GP tickets
are already available for sale at select Mercedes-Benz dealerships.
A special racing event for Corporate Stalwarts, "Corporate
Star Grand Prix - race to the checkered flag" will be
held at the Buddh International Circuit where 16 select CEOs/MDs
will bring their boardroom skills to India's only F1 track.
Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz
India commented: "As each and every racing aficionado
and motorsports enthusiast waits for the world's biggest motorsports
event in the Country, Mercedes-Benz India aims to double the
excitement for its customers during this festive season. Following
the Mercedes-Benz brand philosophy of 'Best or Nothing', we
are elated to present the perfect gift for our customers:
an opportunity to meet the F1 superstars Lewis Hamilton and
Nico Rosberg along with a chance to watch the 2013 Indian
F1 Grand Prix live. We are proud to be official partners of
the Buddh International Circuit and want to leverage our association
with this racing event to present a delightful and exciting
experience to our customers and enthusiasts. We aim at providing
the best and superlative brand experience to our customers
by our fascinating products and various customer connect initiatives.
We wish our connoisseurs very happy and prosperous festival
Mercedes-Benz India will also organize the Young Star Driver's
Programme at Buddh International Circuit on 2-September, 2013.
The 'Young Star Driver Programme' promises to be a launching
pad for all motoring enthusiasts who dreams of a career in