Concept PR forays into CSR consultancy

MUMBAI August 20 2013: In a first in India's Public Relation consultancy business, Concept PR has announced the launch of its CSR wing called Concept Community Relations (CR).

“With the new Companies Act making it mandatory for corporates to make CSR spend of at least 2% of their net profits, we expect that the community and social development landscape to witness a sea change. This also offers a huge opportunity for corporates to give back to the society,” Mr. Vivek Suchanti, Chairman and Managing Director of Concept Group, said:

Said Mr. B N Kumar, Executive Director of Concept PR who heads Concept CR initiative: “We have been advising companies on the need to concentrate on CSR as part of their social obligation rather than looking at it as a tax saver. We are now initiating an entire new division which will advise clients with a 360-degree approach on CSR.”

Concept CR will not only rope in select NGOs after a careful scrutiny, but also work on creative and unique ways of making the CSR spend meaningful. “BNK’s team, with their vast experience can identify the right CSR project or even customize it to suit a particular company’s business,” Mr. Suchanti explained.

Apart from CSR, the bouquet of consultancy services that Concept PR offers include: Corporate Communication, Media Relations, Investor relations, Crisis Management, Media Training, Capital Market practices, Internal Communication, Sports and Event Communication, Brand and Image Building, Roadshows and the new age Online Reputation Management and Social Media.

As per the new Companies Bill that has received Parliament’s seal of approval, Section 135 stipulates: “Every company having net worth of rupees five hundred crore or more, or turnover of rupees one thousand crore or more or a net profit of rupees five crore or more during any financial year shall constitute a Corporate Social Responsibility Committee of the Board consisting of three or more directors, out of which at least one director shall be an independent director.”

The CSR Committee will also have to formulate policy and monitor the implementation and report back to the Board of Directors.

“The Board ….shall ensure that the company spends, in every financial year, at least two per cent of the average net profits of the company made during the three immediately preceding financial years, in pursuance of its Corporate Social Responsibility Policy,” the Bill says.

The Act also stipulates that companies will have to give priority to local areas where they operate from, which makes it imperative for them to focus on local needs. The Act, thus, seeks to ensure an all round development of the geographies around a corporate entity.

Over the past decade or so, Concept PR has grown into a pan-India consultancy with ten offices and 40 associates understanding the local centric communication needs – be it linguistic or cultural. “Since we understand the local soil and the social pulse, we are better equipped to design and execute need-based and unique CSR projects,” said Mr. Kumar.

Under its service offerings, Concept CR will Ideate with client’s CSR teams to Identify, Initiate, Implement and Impact Check of the projects, apart from Image Building.

Since the Boards of Directors are accountable for every rupee that is spent, CSR activities may have to form part of the annual reports, much like the section on Corporate Governance. In the new, emerging transparency regime CSR spend will be most visible investment and the impact will therefore play a major role in a Company’s image, Mr Suchanti explained.

Formulating a CSR policy that fits into a particular company’s scheme of things will be a big challenge as the Companies Bill that has been passed by both the houses of Parliament and will shortly become an Act since the Presidential assent is imminent.

Concept PR is a leading PR and IR consultancy in the country with major clients spanning sectors like BFSI, infrastructure, real estate, power, aviation, transport, education, retail, tourism, lifestyle, entertainment, sports, textiles, gen and jewelry, health care amongst others. The agency is in a unique position to understand a corporate’s needs, mission and vision and above all the responsibilities of a Corporate Citizen.

“This is not going to be just another spend or a matter of routine communication exercise. Companies will have to take it very seriously and we are happy that we have geared up to meet the new challenge,” Mr. Kumar added.

Latest Reads
BBC News invests in VR documentary series

Hotly tipped as one of the digital trends to look out for in 2018, virtual reality (VR) has made significant steps towards becoming a more integrated offering from BBC News. The BBC is investing in bringing its award-winning journalism to audiences seeking new experiences by launching a VR...

Television TV Channels News Broadcasting
U Cypher with MTV: a stunnig finale concludes with team yakshas taking the inaugural season's title

Boosting the E-Sports scene in India, the intense, gruelling 34-day U Cypher championship finally ended with team Yakshas bagging top honours. They defeated the Sherdils in a thrilling match that went into overtime

Television TV Channels Music and Youth
Sony SAB launches Saat Phero Ki Hera Pherie

‘Men are from Mars and Women are from Venus’ is not just a famous book title but has become a catchphrase which truly illustrates the behavioral differences between men and women. The two genders can be poles apart in the way they think or emote. Sony SAB’s new show Saat Phero Ki Hera Pherie...

Television TV Channels GECs
Crime reality shows maybe doing more harm than good

The darker genres of storytelling such as thriller, crime and horror have hooked viewers for years. Though at times gory, viewers gulp down crime stories if they are crafted with an element of fun. But a rise in criminals imitating scenes from shows has led people to blame both Bollywood and TV...

Television TV Channels GECs
Chrome DM bags election count and analysis forthe upcoming elections in Meghalaya,Tripura, Nagaland

Chrome Data Analytics and Media – India’s largest primary research and data analytics company – has bagged the tender for covering and analysing the counting of polls in the North-Eastern states of Meghalaya, Tripura and Nagaland for the Doordarshan channel. This marks the foray of the company in...

Television TV Channels News Broadcasting
Communication of Reham Khan's exclusive interview with WION

Imran khan's ex-wife has spoken exclusively to WION on his recent remarriage. Reham Khan who was Imran Khan's second wife, told WION from her home in London that 'Imran Khan's latest marriage is a political misadventure, those who seek power need to make good judgements'. Imran khan tied the knot...

Television TV Channels News Broadcasting
New local rivalry comes to La Liga as Girona debut at Camp Nou

History will be made Sunday afternoon as Girona visit neighbours Barcelona for the first playing of a new Catalan derby – while the LaLiga weekend also sees potentially exciting clashes in the battle for European qualification places and against relegation.

Television TV Channels Sports
Bandbudh aur Budbak helps catapult Discovery Kids ratings by 112%

Discovery Kids’ new show Bandbudh aur Budbak has helped in propelling the TV ratings of the channel to a historic high in the country. Discovery Kids garnered 17,479 GTVTs* for week 7 as per BARC (Age group 2-14

Television TV Channels Kids
Binge on your favourite movies with 'Anthology Weekends' on MNX

Mumbai: When it comes to movies, we all have our favourites we love to binge watch! Offering its viewers their favorite movie franchise, MNX, the new age Hollywood channel for Young India from Times Network, presents a series of cult classics titled ‘Anthology Weekends’, every weekend, until March...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories