MUMBAI August 20 2013: In a first in Indias Public
Relation consultancy business, Concept PR has announced the
launch of its CSR wing called Concept Community Relations
With the new Companies Act making it mandatory for
corporates to make CSR spend of at least 2% of their net profits,
we expect that the community and social development landscape
to witness a sea change. This also offers a huge opportunity
for corporates to give back to the society, Mr. Vivek
Suchanti, Chairman and Managing Director of Concept Group,
Said Mr. B N Kumar, Executive Director of Concept PR who
heads Concept CR initiative: We have been advising companies
on the need to concentrate on CSR as part of their social
obligation rather than looking at it as a tax saver. We are
now initiating an entire new division which will advise clients
with a 360-degree approach on CSR.
Concept CR will not only rope in select NGOs after a careful
scrutiny, but also work on creative and unique ways of making
the CSR spend meaningful. BNKs team, with their
vast experience can identify the right CSR project or even
customize it to suit a particular companys business,
Mr. Suchanti explained.
Apart from CSR, the bouquet of consultancy services that
Concept PR offers include: Corporate Communication, Media
Relations, Investor relations, Crisis Management, Media Training,
Capital Market practices, Internal Communication, Sports and
Event Communication, Brand and Image Building, Roadshows and
the new age Online Reputation Management and Social Media.
As per the new Companies Bill that has received Parliaments
seal of approval, Section 135 stipulates: Every company
having net worth of rupees five hundred crore or more, or
turnover of rupees one thousand crore or more or a net profit
of rupees five crore or more during any financial year shall
constitute a Corporate Social Responsibility Committee of
the Board consisting of three or more directors, out of which
at least one director shall be an independent director.
The CSR Committee will also have to formulate policy and
monitor the implementation and report back to the Board of
.shall ensure that the company spends,
in every financial year, at least two per cent of the average
net profits of the company made during the three immediately
preceding financial years, in pursuance of its Corporate Social
Responsibility Policy, the Bill says.
The Act also stipulates that companies will have to give
priority to local areas where they operate from, which makes
it imperative for them to focus on local needs. The Act, thus,
seeks to ensure an all round development of the geographies
around a corporate entity.
Over the past decade or so, Concept PR has grown into a pan-India
consultancy with ten offices and 40 associates understanding
the local centric communication needs be it linguistic
or cultural. Since we understand the local soil and
the social pulse, we are better equipped to design and execute
need-based and unique CSR projects, said Mr. Kumar.
Under its service offerings, Concept CR will Ideate with
clients CSR teams to Identify, Initiate, Implement and
Impact Check of the projects, apart from Image Building.
Since the Boards of Directors are accountable for every rupee
that is spent, CSR activities may have to form part of the
annual reports, much like the section on Corporate Governance.
In the new, emerging transparency regime CSR spend will be
most visible investment and the impact will therefore play
a major role in a Companys image, Mr Suchanti explained.
Formulating a CSR policy that fits into a particular companys
scheme of things will be a big challenge as the Companies
Bill that has been passed by both the houses of Parliament
and will shortly become an Act since the Presidential assent
Concept PR is a leading PR and IR consultancy in the country
with major clients spanning sectors like BFSI, infrastructure,
real estate, power, aviation, transport, education, retail,
tourism, lifestyle, entertainment, sports, textiles, gen and
jewelry, health care amongst others. The agency is in a unique
position to understand a corporates needs, mission and
vision and above all the responsibilities of a Corporate Citizen.
This is not going to be just another spend or a matter
of routine communication exercise. Companies will have to
take it very seriously and we are happy that we have geared
up to meet the new challenge, Mr. Kumar added.