Blackberry Q5 partners with UN India Centre and DDB MudraMax to celebrate International Day of Youth

Mumbai, 12 August, 2013: Blackberry Q5 partnered with the United Nations India Centre and DDB MudraMax, in Mumbai, to host a celebration to commemorate the "International Day of Youth" on 12th August 2013. With over 150 students from across the city's colleges, young entrepreneurs, diplomats, changemakers and representatives from the media industry, the event included motivational talks by Dr Rajan Welukar (Vice Chancellor, Mumbai University), Dr Satyapal Singh (Commissioner of Police, Mumbai), Mr Mathew Spacie (Founder, Magic Bus), Mr Shailendra Singh (Jt M.D, Percept India) and Ms Shaili Chopra (Business Editor, Tehelka Maganize), film maker Madhur Bhandkar, Devita Saraf CEO VU Technologies amongst others.

On 17 December 1999, in its resolution 54/120, the United Nations General Assembly endorsed the recommendation made by the World Conference of Ministers Responsible for Youth (Lisbon, 8-12 August 1998) that 12 August be declared International Youth Day.

The theme of International Youth Day 2013 is "Youth Migration: Moving Development Forward".

Mr. Rajiv Chandran, National Information Office, United Nations India Centre also presented a special message by UN Secretary General 

Mr. Ban Ki-Moon.

"The power of youth is hard to ignore for any country now. At BlackBerry we believe that young people are often the vanguard of technological and social changes that are brought in the world. Technology and Youth is a combination which would be driving the era we belong to. New high-tech gears are growing and essentially changing the means youngsters can interact and communicate. Not surprisingly they are using the most technologically innovative mediums to express themselves, be it to their friends, family or society at large. Keeping this in mind, to address this segment we came up with a youth-targeted BlackBerry Q5. With the revolutionary BlackBerry Q5, running on the BlackBerry 10 platform, our aim to empower the youth further and enable them to express themselves in the most progressive way possible," said Ashish Gupta, Director, Marketing, Blackberry India.

"This day signifies the role of youth in transforming dialogue to action. The under 35s today enjoy great power to influence our society and it is critical that we create platforms for them to engage with leaders by whom they can be motivated and inspired. At DDB Mudra Max, we are proud to have collaborated with Blackberry and the United Nations to celebrate India's continuously growing and extremely diverse youth segment". Mandeep Malhotra, President, DDB MudraMax - OOH, Retail & Experiential.

"Young people make up a significant share of the global number of international migrants. In 2010, there were an estimated 27 million international young migrants. While migration can often offer valuable opportunities and contribute to the development of communities and society at large, it can also pose risks and lead to unacceptable situations, including discrimination and exploitation. The 2013 observance of International Youth Day will raise awareness of the opportunities and risks associated with youth migration, share knowledge and information stemming from recent research and analysis on this topic, and engage young people in discussions on their migration experiences" explains Samyak Chakrabarty, Chief Youth Marketer, DDB Mudra Group.    

Latest Reads
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories