Television

Never-Ending Movie generates more than a million impressions!!

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/07/30/Untitled-1_2.jpg?itok=KBXQmLkP

MUMBAI:Whoever said ‘Too many cooks spoil the broth’ would never have thought that India’s first interactive movie channel ‘&pictures’ would take that quote and turn it around. In just two days of the digital film going live, the country’s first crowd-sourced film has already sent the digital audiences into a frenzy, engaging around 15,000 users! Of these more than 30% of them have accessed the film through their mobile phones. The specially created Twitter hashtag #GiveMovieNamesWithAnd trended organically on the very first day of the never ending film going live in cyberspace.



With the vibrant campaign page andpictures.in bringing in the most traffic, engagement levels are phenomenal with users who access it from desktops staying on the microsite for 5+ minutes, mobile net users staying on the site for 4.2+ minutes and page views reaching over 4 views per person. Though users have the option to participate through Twitter and Facebook, there is maximum fun on the campaign micro site which has led to exceptionally high stay time per user.



Debashish Ghosh, Chief Knowledge Officer – EsselGroup, Technology and Digital Strategy while talking about the high user engagement on ‘the never &ing movie’ says “All innovative campaigns do well for obvious reasons. But this one has really surpassed even my expectations. Counting all social shares, mentions, tweets etc, exposure for the Brand ‘&Pictures’ as a result of the ‘never &ing movie campaign’, has gone to several hundreds of thousands, possibly crossed million. All of this essentially drives home the point that the initiative is perhaps tending to become one of the better case studies of Ideation Led Digital initiatives in India and perhaps even the world. The fact that there is almost 50% mobile engagement proves that people are constantly following the campaign and engaging at will. This is PURELY because of the power of the idea and digital execution. “



He further added, “The compelling part of the idea is that it hands control to consumers ... and consumers love it! Especially when brands recognize that consumers are cognitive and intelligent in their approach. In my opinion - that’s what made consumers align so easily with the concept. They felt ONE with it and a part of it. And most importantly - it is a TOTALLY FUN experience which is yet serious and non-frivolous. It lends a sense of fulfillment to consumers in co-creating that ultimate ‘Junta Scripted’ movie. This innovative idea is in sync with the brand ethos and helps showcase &pictures as being significantly different from all existing movie channels. The results have proven that we were right in our choice - so far - and the participation by consumers have been phenomenal.“



Talking about the phenomenally high response to the digital film, Mr. Akash Chawla, Marketing –Head, National Channels, ZEEL, says “The digital film has been extremely successful in reaching out to the right kind of audiences and creating a huge buzz for ‘&pictures’ as a brand. As a movie channel, it has been the perfect medium to engage users with the brand through the creation of a film that is ‘for the people and by the people’. We have urged users to get their creative juices flowing and there have been over 2200 responses for the script and dialogues with thousands liking and following dialogues through the day.”



“Our data on the campaign has shown us that we have gained a large group of loyal followers who have been following the progress of the film from the stage of inception. These users follow the campaign as they leave their places of study and work leading to a huge spike in traffic between 7-11 PM. Though digital trends in the past show that people have been averse to the idea of signing up, it is encouraging to see that they haven’t resisted the process or let it stop them from participating in the campaign.”



Join us as we premiere the film that YOU made possible! The film premieres on Monday, August 12 on andpictures.in. Stay tuned!

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/CNBC.jpg?itok=Gkb_kCVL
CNBC Bajar honours reality maestros from Gujarat at 'CNBC Bajar Real Estate Awards 2018'

Ahmedabad, 19th April 2018: India’s leading Hindi news channel - CNBC Bajar hosted Real Estate Awards - Gujarat’s most credible and authoritative awards in the Real Estate industry. The 2018 edition of the awards felicitated builders, architects and contractors across Gujarat, who have carved a...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/proma.jpg?itok=zAvzK541
PromaxBDA & India Radio Forum Onboard Moe's Art As 'Communication Partner'

Mumbai & Delhi, 18th April March: PromaxBDA India and India Radio Forum Awards 2018 - the two prestigious platforms that honour excellence in marketing and design, on television and in the radio industry respectively, have partnered with Moe’s Art - a multi-faceted communications firm with...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/vishnu.jpg?itok=zU5miVnb
Vishnu Athreya elevated to SVP programming at Cartoon Network

MUMBAI: There’s good news for Vishnu Athreya’s fans amidst Indian animation studios. The man who gave a fillip to domestic animation production, when he ran Indian programming at Cartoon Network (CN), has got a promotion in Atlanta. Athreya has been promoted to senior vice president programming at...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/repub.jpg?itok=0ZS0rq6-
Republic TV continues to lead as English news genre ratings drop

BENGALURU: Arnab Goswami-headed Indian English news channel Republic TV has continued an uninterrupted lead of the genre since its launch in May 2017. Republic TV led the genre with 0.553 million weekly impressions in week 15 of 2018 (Saturday, 7 April 2018 to Friday, 13 April 2018) according to...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/Zee2.jpg?itok=AZnLOqMt
Zee Anmol leads Hindi GEC (U+R) in BARC week 15

MUMBAI: Zee Anmol emerged as the leader, dethroning Star Bharat in the Hindi GEC (U+R) region according to Broadcast Audience Research Council (BARC) all India data for week 15 of 2018. Star Plus and Colors swapped their second and third positions this week as compared to the previous week in the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/sonu.jpg?itok=VfwwsPTY
Music Icon Sonu Nigam appoints ITW Playworx as his agency

Mumbai: Music Icon and Superstar Sonu Nigam has given the mandate of handling all his assignments to ITW Playworx. Specialists in the Entertainment, Media & Communication verticals, ITW Playworx, which is a part of ITW Consulting Pvt. Ltd. will adopt a complete 360-degree approach with respect...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/zee.jpg?itok=lohNNuWO
Mr. Punit Goenka honoured with 'Outstanding Contribution to Media' Award at AIMA Managing India Awards 2018

19 April 2018, New Delhi: One of the most coveted leadership honours in the country, AIMA Managing India Awards, today awarded Mr. Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. (ZEEL) with the ‘Outstanding Contribution to Media’ Award.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/Leena_lele_Dutta_1.jpg?itok=wUn0nIfM
Sony Yay banks on originals with a slew of fresh content

MUMBAI: Home-grown content in India is growing by leaps and bounds. Recently, Discovery Kids launched Little Singham as its new character to spearhead its library of originals and now Sony Yay has also rolled up its sleeves to be in the thick of competition. The channel has a new show, KickO and...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/Sandip_Tarkas.jpg?itok=_Sz_hKIo
Songdew TV launches to promote independent music

Songdew.com, which has been promoting independent musicians, has launched its TV channel today. The online music publishing platform has struck a deal with Videocon d2h exclusively. The channel will show the best of independent music and live acts from across the country.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories