Summit: Dscoop Latex Summit, Shanghai

MUMBAI: Dscoop Latex Summit was hosted in Shanghai as a part of the Annual Shanghai International Ad & Sign Expo which specifically focused on the Sign and Display segment.

The platform was an opportunity for Regional Print Service Providers (PSP's) to learn about- Brands, Emerging Trends in Consumer and Shoppers Space, Trends of World Wide Print and Decoration market, Perspective and Strategies on Employing Powerful Sign & Display and also how to support this eco- system better in Asia Pacific.

Mohit Sharma, Associate Vice President, TracyLocke made a presentation and spoke on 'Emerging Shopper Trends which Re-Define the Retail Landscapes'. To summarise his presentation:-

- How On-Line is impacting the Brick and Mortar Space and new era of Consumerism and Shopper phenomenon are pushing the brands and retailers to the edge. 

-How Retail is in the middle of flux and living in defining moments.

- The emergence of new economies and how this new global power equation is shaping the shopper mind space in South West Asia.

- The challenges Brands, Retailers and Marketers are facing to make the experience and brand more relevant and how the strategic alliances and partnerships are effecting the position of the brand.

- Co-Creation, Content and Collaboration are the 3 pillars of Retail Engagement and powerful enough to craft new brand stories. 

- Shoppers and Consumers due to digital transparency are getting more sensitive to Eco Sensitive and thus Eco Friendly solutions are becoming imperative for stakeholders ay every point.

- Optimization is not only required for business survivals and competitive edge but accountability taken by shoppers and consumers from the brands. The new generation of Brands and Shopper experience will be laid on the cool quotient which is not style but being green and optimal.

He also showcased a few case studies which brought out the aspect on how to create relevance of brands through using technologies, substrates and products at the Retail Landscapes and creating impactful and powerful experiences

Commenting on Mohit's session at Summit Martin Carballo, Director & GM, Sign & Display, Asia Pacific & Japan, HP, said, "Influencers like you are indeed needed to drive this industry transformation for the sake of the print service providers' business".

Commenting on the experience Mohit Sharma, AVP TracyLocke said, "It was an eye opening and fantastic exposure. A must for the Retail Consultants. HP as a market leader has created a platform on which Print Service Providers, HP and other service providers come together on regional level and discuss the "Emerging Trends" in the Industry and in the flux of events "How Maximize on Opportunities.

Such events provide exposure to various facets of the Industry and gives immense in-depth knowledge of various domains and appraise on the importance of Collaboration. In my various discussions I have made a point that three emerging consumer trends which are impacting and re-defining the retail landscapes and thus creating a flux for the Brands, Marketers and Intermediaries and thus giving rise to new set of opportunities and challenges are - Happiness, Health and Humanity.

Dscoop Seminars

These Dscoop seminars which HP supports are part of an ongoing series of educational efforts on the power and impact of innovative digital print.

(Dscoop (Digital Solutions Cooperative) (global community of graphic arts business owners and technical professionals who use HP Indigo and Scitex equipment) is focused on educating and connecting its members with each other and with HP to improve members' business growth, efficiency and profitability.)

Latest Reads
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories