Television

Airtel?s Aapli Boli, Aapla Network campaign rings in Maharashtra

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa says Hello to Maharashtra with a new campaign - ?Aapli Boli, Aapla Network?. The new advertisement reiterates Airtel?s commitment to offer seamless network connectivity and enrich lives of its customers.

The new TVC showcases varied cultural background of different districts in Maharashtra yet connected with one network anywhere, anytime! It highlights the strength of Airtel?s network across the state helping customers to stay connected with their loved ones wherever they go ? from Kolapur to Solapur, Nasik to Nagpur , Auranagabad to Pune!

Mr. Ashok Ganpathy, Hub CEO ? Maharashtra, Goa & Gujarat, Bharti Airtel said ?Our new campaign, ?aapli boli aapla network? reinforces the seamless network experience Airtel provides in the state of Maharashtra- a large state with a rich and diverse culture. The campaign connects the brand with the region through its catchy and inclusive lyrics- bringing in a feeling of togetherness. We believe this campaign will further strengthen our brand in the minds of consumers, whilst they enjoy the superior network experience.?

Powered by its extensive coverage reach, Airtel has delivered on all network quality benchmarks in Maharashtra as defined by TRAI ? for instance Availability of Network, Ease of originating a Call or a Data Session, Voice Clarity and Ability to successfully complete the Calls and Data Sessions.

Airtel has planned a strong 360- degree campaign spread using TV, outdoor, radio, print (selective) and retail signage?s to support the campaign.

Created by the media agency Taproot, the campaign complements its earlier brand campaigns ?Har Friend Zaroori Hai Yaar? campaign and ?Jo Tera Hai Woh Mera Hai? to tap the youth audience.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/rv.jpg?itok=F7QrH1aA
Untapped TV audience of 100 mn for international channels

The International Television Research Group (inTV) and GlobalWebIndex compared internet users aged 16-64 who watch any of the international TV channels such as BBC News, Bloomberg Television, CNBC, CNN, Euronews, Eurosport, France 24, National Geographic Channel, Sky News and TV5Monde channels at...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/zee.jpg?itok=BLz1u0z9
Zeel channels continue to rule Hindi channels; Colors, Star Maa return to across genres list

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GECs Zee Anmol and flagship Zee TV were once again ranked second and third in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for week 37 of 2018 (Saturday, 8 September 2018...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/Colors_Bangla1.jpg?itok=BJ2UigU_
Kannada, Marathi, Tamil, Telugu market witness no change in BARC week 37

Colors Bangla and Jalsha Movies swapped their third and fourth positions in the Bengali space in the BARC data’s week 37. Big Ganga and Bhojpuri Cinema exchanged their first and second positions in the Bhojpuri segment. In the Kannada, Marathi, Tamil and Telugu market, no changes were observed....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/Republic-TV.jpg?itok=enRQxZQz
Republic TV leads English news in BARC week 37

NDTV 24x7 stood at fifth position in the English news genre according to All India BARC data week 37. No changes were observed this week in the English business news genre. Aaj Tak continued to lead in Hindi news genre (U+R). Moreover, Aaj Tak and ABP News also continued to dominate in Hindi news...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/divya.jpg?itok=CNzzoXs2
ALTBalaji appoints Divya Dixit as Senior Vice President, Head of Marketing

Balaji Telefilms has recently been integrating great leadership talent from across the board to spearhead the business and become a powerhouse. Further fortifying its leadership at ALTBalaji - India’s largest platform for original and exclusive digital content, the company announced the appointment...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/dsport.jpg?itok=hnh7hjMh
DSport to broadcast Laver Cup from 21-23 September

DSport will bring live action from the second edition of Laver Cup, a men's tennis tournament between teams from Europe and the rest of the world to be held in Chicago from 21-23 September 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/dnpa_0.jpg?itok=cmsK3D6w
India’s top media companies announce formation of Digital News Publishers Association

Amidst a plethora of industry bodies and sectoral alliances in the Rs. 1.5 trillion Indian media and entertainment sector, another such organization today took birth. It has been christened the Digital News Publishers Association (DNPA). 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/raj.jpg?itok=6azkvKHY
Raj Nayak, Janak Sarda to be felicitated by International Advertising Association

At the annual International Advertising Association (IAA) Inspire awards to be held at Bucharest on 2 October 2018 with advertising and marketing leaders from all over the world in attendance, Viacom18 COO Raj Nayak and past president IAA India Chapter will be felicitated with the prestigious "...

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/gainers.jpg?itok=AbeuHy2U
Sports most benefited genre in Chrome DM week 37

With a growth of 2.82 per cent as compared to last week (36), the sports genre marked the highest opportunity to see (OTS) among all categories in week 37 of Chrome Data Analytics & Media.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories