Design meets Electronics at HOT, the 24/7 single largest electronics retail outlet in the country

MUMBAI: Located at Delhi's Nehru Place metro station, HOT is India’s first 24X7 electronics store, catering to shoppers at any time throughout the week. Spread over a sprawling 40,000 square feet, HOT (House of Technology), is conceptualized and designed, by Idiom, a design and a strategy firm based in Bangalore

Over the course of 8 months, Idiom was empanelled to design the experience design for HOT a store dedicated to retailing technology and personal computing devices.

HOT has been envisioned as a store to provide boutique technology experience. A store that has something for everyone from 6 years old to 60.

The store has been designed to broadly divide itself into 2 zones - hosting business computing (servers, imaging solutions, printers) and personal computing (mobiles, cameras, tablets) technology.

Sonia Manchanda, Cofounder, Idiom said “There are various zones that have been created within the space, each offering a unique experience such as Play HOT Gives you the ultimate uninterrupted adrenaline filled gaming experience, HOT Shot has the latest cameras on display, HOT connect brings to you a range of wireless devices and mobile phones, HOT Life makes sure that the right lifestyle gadgets such as health monitoring devices are brought in for you. Every detail within the store has been well thought of. Be it the furniture, the signage system, the service delivery and even right down to the choice of uniform and accessories for the sales staff has been designed”

Girish Raj, Co-Founder, IDIOM said, “Consumers today are well-informed of technology products and have researched in advance, the specs, features, design, performance, cost, etc from tech review sites, consumer-experience sites and self-styled tech geeks. Their imagination has been triggered by numerous stimuli – product teasers, reviews, etc. They therefore want to see the gadgets, experience them to be early adopters, and not followers”. “We wanted to design a place where electronics is as hot as fashion. We designed an identity that is trendy and ever changing like fashion. The logo is symbolic of an experience that constantly gets refreshed and reloaded,” he added.

HOT also incorporates a groundbreaking concept of being open 24/7. House of Technology (HOT) designed by Idiom is definitely a concept that will take the Indian customers by surprise and also pose to be one of the best technologically designed store not just in India but in Asia.

Next time in Delhi, HOT is a store to watch out for!

Latest Reads
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories