Television

Design meets Electronics at HOT, the 24/7 single largest electronics retail outlet in the country

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: Located at Delhi's Nehru Place metro station, HOT is India?s first 24X7 electronics store, catering to shoppers at any time throughout the week. Spread over a sprawling 40,000 square feet, HOT (House of Technology), is conceptualized and designed, by Idiom, a design and a strategy firm based in Bangalore

Over the course of 8 months, Idiom was empanelled to design the experience design for HOT a store dedicated to retailing technology and personal computing devices.

HOT has been envisioned as a store to provide boutique technology experience. A store that has something for everyone from 6 years old to 60.

The store has been designed to broadly divide itself into 2 zones - hosting business computing (servers, imaging solutions, printers) and personal computing (mobiles, cameras, tablets) technology.

Sonia Manchanda, Cofounder, Idiom said ?There are various zones that have been created within the space, each offering a unique experience such as Play HOT Gives you the ultimate uninterrupted adrenaline filled gaming experience, HOT Shot has the latest cameras on display, HOT connect brings to you a range of wireless devices and mobile phones, HOT Life makes sure that the right lifestyle gadgets such as health monitoring devices are brought in for you. Every detail within the store has been well thought of. Be it the furniture, the signage system, the service delivery and even right down to the choice of uniform and accessories for the sales staff has been designed?

Girish Raj, Co-Founder, IDIOM said, ?Consumers today are well-informed of technology products and have researched in advance, the specs, features, design, performance, cost, etc from tech review sites, consumer-experience sites and self-styled tech geeks. Their imagination has been triggered by numerous stimuli ? product teasers, reviews, etc. They therefore want to see the gadgets, experience them to be early adopters, and not followers?. ?We wanted to design a place where electronics is as hot as fashion. We designed an identity that is trendy and ever changing like fashion. The logo is symbolic of an experience that constantly gets refreshed and reloaded,? he added.

HOT also incorporates a groundbreaking concept of being open 24/7. House of Technology (HOT) designed by Idiom is definitely a concept that will take the Indian customers by surprise and also pose to be one of the best technologically designed store not just in India but in Asia.

Next time in Delhi, HOT is a store to watch out for!

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/zee.jpg?itok=UKtrNPBG
Zeel channels most watched Hindi channels across genres

Two Hindi GECs from the Zee Entertainment Enterprises Ltd (Zeel) stable – free-to-air or FTA Zee Anmol and flagship pay TV channel Zee TV were once again the second and third most watched channels across genres in 2018 in week 48 (Saturday, 24 November 2018 to Friday, 30 November 2018).

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/priyanka_0.jpg?itok=XRpmy4tA
Our shows will empower people to drive electoral discourse: Network18's Priyanka Kaul

The news genre has entered its peak time – election season. All news channels including Hindi, English and regional have started their election-based programming from the exit polls that took place on 7 December 2018. Election coverage is like the bread and butter for news channels since this is...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/kanada.jpg?itok=n7Tw9omO
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/gana.jpg?itok=veFowdxg
Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

Punjabi sensation Diljit Dosanjh’s newly released tracks ‘Pagal’ & ‘Putt Jatt Da’ have smashed charts on India’s largest music streaming app – GAANA with over five million hits within less than a month.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/aaj-t.jpg?itok=9a_rPb1K
How Hindi news channels perform on counting day

News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/khelo-india_0.jpg?itok=AcpU6Vh1
Khelo India Youth Games, Maharashtra 2019 is Bigger and Better!

Building on the roaring success of the inaugural edition of the Khelo India School Games, Ministry of Youth Affairs and Sports along with Star Sports kick started the countdown to Khelo India Youth Games, Maharashtra 2019 with an appeal to encourage India to play more- with the evocative ‘#...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/tata.jpg?itok=qExrssTe
IndianOil to fuel Tata Open Maharashtra

Organisers of Tata Open Maharashtra today announced Indian Oil Corporation Ltd. coming on board as a valued partner for the 2nd edition of Tata Open Maharashtra to be played at the Mhalunge Balewadi Stadium, Pune.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/times.jpg?itok=axdb0S-X
Times Internet announces elevation of Puneet Gupt as its COO

India’s leading digital products company, Times Internet announced the elevation of Puneet Gupt as the COO of Times Internet,with immediate effect.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/barc.jpg?itok=KJ80SgOl
BARC INDIA AWARDED MOST INNOVATIVE COMPANY 2018

BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018 awards.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories