MUMBAI: India’s most cherished mango drink- Frooti, announced winners of the ‘Share a Frooti with SRK’ contest. As a part of the contest, only ten blessed fans amongst the billion others in the country earned the chance to share a Frooti with none other than the King Khan.
The brand invited participation from Frooti enthusiasts and SRK loyalists, asking them to creatively describe their love for both through voice messages. All they had to do was dial-in on number specified on Frooti packs or online channels and narrate short stories, >mimic Shahrukh Khan’s dialogues, use Frooti’s iconic jingle tone etc alongwith describing their passion for Frooti and SRK. This nationwide contest ran for a duration of 4 months (April 10, 2013 - August 10, 2013) and ten best answers were selected. The winners came from across the country- New Delhi, Uttar Pradesh, Gujarat, Rajasthan including Maharashtra to spend a special evening with SRK.
Talking about his experience, Frooti’s brand ambassador Shahrukh Khan said, I would like to thank everyone who participated in the Frooti contest. I really enjoyed the time I spent with the winners who expressed their love for me so sweetly. Cheers to Frooti for organizing this amazing evening and good luck to all the participants.”
That is not all, the entire journey of fans coming from various parts of India is documented through webisodes that will be uploaded on Frooti’s official channel. It will capture everything starting from the time they leave their home, to them taking a flight, reaching Mumbai and finally meeting SRK.
‘Share a Frooti with SRK’ contest was conceptualized to create excitement around the association of number one superstar of the country with the number one mango drink and has received unprecedented success. The contest built strong engagement with the audience through telephonic calls and social platforms like Facebook and Twitter.