Permission-based Email Marketing takes off in India

MUMBAI: Today, organisations are keen to use leading-edge technologies to engage with their customers, and improvements in permission-based Email Marketing continues to play a significant role in the always-on, interconnected world we inhabit.

CheetahMail, Experian's permission-based email marketing platform, has always enabled brands to connect with their customers via precise, targeted messages and promotions. Experian Marketing Services (India) has now signed up with Thomas Cook (India), Cox & Kings, Ezeego, Star CJ and BabyOye, and will partner with these prestigious brands to help them engage with their audience through advanced Email Marketing strategies. Experian CheetahMail's access to a global roster of clients, working across industry segments and verticals, empowers its clientele to design and deploy highly effective Email Marketing programs and deliver Return on Investment (ROI).

On securing these new signups Mr. Naveen Bachwani, Head of Experian Marketing Services, said: "Experian CheetahMail is pleased to partner with Thomas Cook, Cox & Kings, Ezeego,Star CJ and BabyOye to help improve the effectiveness of their digital marketing programs. The objective of every marketing campaign is to get the right message delivered to the right consumer at the right time.  At Experian, our team of highly experienced professionals enables customers to adapt their marketing strategies to suit their customers' needs and preferences and follow an appropriate segmentation approach. This approach helps them improve engagement with their customers, ultimately, resulting in better returns on their marketing activities.

According to Farshid S. Master, General Manager - E business, Thomas Cook (India) Ltd, "Experian Cheetah mail is a very professional email marketing solution provider. The team at Experian is knowledgeable, customer friendly and provides us with the best practices followed in the industry. It's been a great experience to partner with them and we hope to have a long lasting relationship with Experian."

Donald Kwag ? Head of Marketing, STAR CJ commented, "We are very happy to have been associated with Experian as it has changed our thought process and way of doing email marketing. Their prompt response and fast resolutions for all issues /concerns raised is one of their USP's. Their creativity and zeal to try and execute new things on email marketing is what we like best. With them we are seeing our best numbers in terms of open rate, Click Through Rate's (CTR) and conversions."

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