Television

King Koil Ties Up with Real Innerspring, as a Sole Licensee for India

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/07/29/Untitled-1_4.jpg?itok=ZQpvls7e

NEW DELHI: King Koil, an internationally acclaimed and magnificent mattress brand has signed a sole licensee agreement with Real Innerspring Technologies Pvt. Ltd, India.  At the pinnacle of being the fourth largest mattress brand in the world, the licensing has accrued from the authenticity of the fact that Real Innerspring Technologies Pvt. Ltd. Mattresses is India’s first manufacturer of Patented Spring Mattresses and is opined as a recognized brand name in the Indian Retail and Hospitality markets through a decade of intensive domestic and international exposure.

Drawing from its experience of manufacturing high quality sleeping solutions, the company plans to target the Mid and High end mattress market and focus on delivering classy, exotic and upscale alternative to the existing mattress line. King Koil India has plans in the next five years of spanning into market expansion and investing INR 400 Crores in varied fields like Facilities, Human Resources, Channel Management, Indigenous R&D etc. While envisaging strategic expansion, the company would also look at strengthening its presence nationally through distributorships, tie-ups with multi-brand outlets, opening of exclusive outlets and aggressive brand awareness. By next year, it aims to make an overwhelming impact on the mattress industry and create a large consumer base.

According to Mr. Archit Gupta, Managing Director, Real Innerspring Technologies Pvt. Ltd., “We are enthralled with the licensee-deal, as King Koil is known for designing innovative and high-end intricate mattresses in over 80 countries across the world. Our forte is providing Innovative Design & Superior Mattress Technology in our product line. I am sure being the sole licensee of King Koil in India, will help us to redefine the sleep solutions for our valued consumers, based on comfort and support offered by the world’s  most trusted mattress company.”

“Starting from North India, with our presence in the markets of Delhi NCR, Mumbai, Gujrat & Punjab we plan to focus in Southern India also. We are having a production capacity of approximately one hundred thousand mattresses per annum, which we wish to increase in future”, added Mr. Gupta.

Talking about its foray, Mr JP Ledoux, VP of International Business at King Koil, reiterates that, “We are contented to influx the Indian market, which is a paradigm shift for us, initially with our two products that will be available in the Indian market. The move comes as a part of our strategic expansion plan to reach out to the burgeoning mattress market in India. The two major products that King Koil has introduced in the domestic market are, Posture Sense and Dr. Mattress.

Posture Sense by King Koil is most widely available, balanced coiled support system with a unique dual hard and soft feature with a differential appeal that prolongs the life span of the mattress to be introduced for the first time in Indian Mattress Market.

Dr Mattresses, as the name amply suggests is a unique mattress range for back support which uses chip size REBOND form of high density as a core, providing therapeutic value to the user.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/26/ipl.jpg?itok=Kx126Oo_
Arnab Goswami to lead IPL finale debate on Star Sports

MUMBAI: Prior to the IPL finale, viewers will witness an interesting debate led by Republic World co-founder, MD and editor-in-chief and TV most prolific face Arnab Goswami. The theme of the debate is who will win the world’s toughest finals? The show will see cricket experts led by team Dean...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/mnx.jpg?itok=b--2gVnf
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/porus.jpg?itok=cz1OH3uq
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/MUNCH.jpg?itok=Q0kBzHw6
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/rekha.jpg?itok=ExfdDvbS
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/anmol.jpg?itok=f-BJ33Wt
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/Star%20Sports.jpg?itok=RfDxBBn0
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/megha.jpg?itok=HUy8yJ6a
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/zeetv_0.jpg?itok=Pu75zUWg
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories