Television

South African Tourism's Brand Ambassador Jonty Rhodes Launches "My Travel Escapades in South Africa" travel guide

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/12/Untitled-1_1.jpg?itok=WU82kvgJ

MUMBAI: South African Tourism Brand Ambassador in India, popular cricketer Jonty Rhodes, today launched "My Travel Escapades in South Africa", a travel guide he has written in association with Lonely Planet Magazine India, to showcase the fascinating experiences in his home country.

After the successful launch of Rhodes' "My South African Diary" last year, South African Tourism looked at a completely new facet of attracting travellers to South Africa by announcing an unprecedented 'Take Me to South Africa' contest. The four lucky winners of the contest embarked on a once-in-a-lifetime trip to South Africa with Rhodes, who played the role of host and tour guide during this trip.



From the country's magnificent wildlife, iconic beaches, adrenaline pumping adventure activities, to its world-class cities, shopping, nightlife, food & wine, the chosen winners were at the forefront of some amazing, unforgettable travel experiences. Inspired by this awesome holiday in his home country, Rhodes penned the new travel guide, "My Travel Escapades in South Africa", aimed at showcasing the varied, fun-filled, adventurous and experiential holiday offerings of South Africa to the Indian travellers.

Talking about his travel guide, the charismatic Rhodes, who has proved to be a popular Brand Ambassador in the Indian market for South African Tourism, said, "There's no other country in the world like my home country South Africa that combines varied natural beauty, amazing fun-filled experiences and cultural diversity so brilliantly. From the time I heard about the contest to the moment when the contest winners arrived in Johannesburg, I was ecstatic to explore the exciting itinerary put together by South African Tourism and to take the opportunity of showcasing my fascinating country to them. With this comprehensive travel diary, I have shared some of the group's most memorable experiences through the two week trip. It was my pleasure to be their host and hopefully this travel guide will inspire and encourage more Indians to travel to and experience South Africa."

"It was an exciting step for us to get Jonty on board as the brand ambassador to promote South Africa in India. The travel guide is part of our first unique initiative undertaken with him to showcase the varied experiences offered by South Africa. Jonty's love for travel, his passion for his country and enthusiasm to promote South Africa among Indian travelers opened up the perfect platform for this unprecedented initiative. We would like to take this opportunity to thank him and all our South African partners for making this initiative a great success," said Ms. Hanneli Slabber, India Country Manager for South African Tourism.

The "My Travel Escapades in South Africa" guide encapsulates Jonty and his group's exciting journey through Johannesburg, Cape Town and surrounds, Garden Route, various game reserves, scenic winelands and the gorgeous city of Durban. The guide offers a 44-page narration of their extraordinary travel experiences across the magnificent country.

"Last year, we joined hands with South Africa Tourism to bring you a unique look at this country, and we are delighted to once again let loose Jonty Rhodes, kickass cricketer, all-round nice guy and alarmingly enthusiastic traveler, in his homeland. He went further this time, in the spirit of a true Lonely Planet traveler, and played host and guide to the winners of 'The take me to South Africa contest' , we don't know whether they played cricket on the way, but clearly they had a very, very good time" said Mr. Vardhan Kondvikar, Editor, Lonely Planet Magazine India.

To further promote the guide, South African Tourism has partnered with NDTV Good Times as the electronic channel partner and Lonely Planet magazine India as the distribution partner. NDTV has captured the exciting South African journey of the four lucky winners with Jonty Rhodes in a three episode series titled "South Africa with Jonty Rhodes" scheduled to be telecast from 12th August, every Monday at 9:30pm. Lonely Planet will assist South African Tourism to reach out to the urban youthful reader profile of the magazine by distributing the travel guide with their September issue of the magazine.

According to the latest arrival figures, South Africa received 106,774 Indians tourists between January to December 2012. This is an increase of 18.2% to the corresponding period last year.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/pkl.jpg?itok=trzJ5PPB
PKL Day 2: Category B players cross 5-mn mark with Suraj Desai for Rs 5.25 mn

With the results of day one, Nitin Tomar had emerged with the highest bid of Rs 9.3 million in the PKL auctions.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/English-news-genre.jpg?itok=ovZXVnHY
English news genre grows only 10% in Chrome week 20

MUMBAI: In week 20, the English movies emerged as the number one genre in six metros with a growth of 34.4 per cent opportunity to see (OTS), according to market researcher Chrome Data Analytics. Movies Now led the section with 48.8 per cent OTS.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/Prabal-Pratap-Singh.jpg?itok=fzU1zkDA
Programming revamp benefitted News18 India, says editorial head

MUMBAI: Hindi news channel News18 India, which undertook a revamp of its programming strategy few months back focusing on exclusive reports largely based on sting ops, has claimed that the plan is working as its ratings and viewership have increased.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/pro-kabaddi.jpg?itok=6qEFFF8S
Top notch Pro Kabaddi League auction commences; top player bid Rs 93 lakh

MUMBAI: India’s second most watched sports league – Pro Kabaddi League (PKL) – has begun the countdown to its fifth season. With Vivo fixed as the title sponsor for the next five seasons, the player auction got underway on 22 May and will end on 23 May. The 12 teams began bidding for players...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/modi.jpg?itok=ESOxR2va
Mann ki Baat gains popularity among NRIs, CMs to emulate idea

Even as the 32nd instalment of ‘Mann Ki Baat’ by Prime Minister Narendra Modi is slated for next Sunday, it is being emulated soon by some Chief Ministers who are commencing similar broadcasts.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/sajan_0.jpg?itok=iT_PurNQ
New series on Sony Sab on how one innocuous lie can lead to trouble

A new series on Sony Sab. Sajjan Re Phir Jhooth Mat Bolo is a story of how an innocuous lie leads to a mountain of lies as the protagonist cannot risk telling the truth for the fear of losing his love.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/promax_0.jpg?itok=T5Qr4GAY
MTV gets 10 of the total haul of 18 PromaxBDA awards by Viacom18

Viacom 18 Media has bagged 18 awards across categories at the recently concluded PromaxBDA India 2017 Awards, all the awards going to those conceptualized and produced in-house.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/vh1.jpg?itok=tDZt_-aC
Vh1 partners with Vivo brings the 2017 Billboard awards to India

Vh1 is all set to air the much-awaited 2017 Billboard Music Awards presented by Vivo Camera & Music.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/aditya.jpg?itok=PfNLpQYt
Epic to reposition as an infotainment channel; Sehwag show announced

It’s making an epic shift. Epic TV which saw the departure of its CEO Mahesh Samat for Disney last year, is now positioning itself as an infotainment channel, broadening its programming from just mythology and history and adding a wide array of original content across various genres.

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories