South African Tourism's Brand Ambassador Jonty Rhodes Launches "My Travel Escapades in South Africa" travel guide

MUMBAI: South African Tourism Brand Ambassador in India, popular cricketer Jonty Rhodes, today launched "My Travel Escapades in South Africa", a travel guide he has written in association with Lonely Planet Magazine India, to showcase the fascinating experiences in his home country.

After the successful launch of Rhodes' "My South African Diary" last year, South African Tourism looked at a completely new facet of attracting travellers to South Africa by announcing an unprecedented 'Take Me to South Africa' contest. The four lucky winners of the contest embarked on a once-in-a-lifetime trip to South Africa with Rhodes, who played the role of host and tour guide during this trip.

From the country's magnificent wildlife, iconic beaches, adrenaline pumping adventure activities, to its world-class cities, shopping, nightlife, food & wine, the chosen winners were at the forefront of some amazing, unforgettable travel experiences. Inspired by this awesome holiday in his home country, Rhodes penned the new travel guide, "My Travel Escapades in South Africa", aimed at showcasing the varied, fun-filled, adventurous and experiential holiday offerings of South Africa to the Indian travellers.

Talking about his travel guide, the charismatic Rhodes, who has proved to be a popular Brand Ambassador in the Indian market for South African Tourism, said, "There's no other country in the world like my home country South Africa that combines varied natural beauty, amazing fun-filled experiences and cultural diversity so brilliantly. From the time I heard about the contest to the moment when the contest winners arrived in Johannesburg, I was ecstatic to explore the exciting itinerary put together by South African Tourism and to take the opportunity of showcasing my fascinating country to them. With this comprehensive travel diary, I have shared some of the group's most memorable experiences through the two week trip. It was my pleasure to be their host and hopefully this travel guide will inspire and encourage more Indians to travel to and experience South Africa."

"It was an exciting step for us to get Jonty on board as the brand ambassador to promote South Africa in India. The travel guide is part of our first unique initiative undertaken with him to showcase the varied experiences offered by South Africa. Jonty's love for travel, his passion for his country and enthusiasm to promote South Africa among Indian travelers opened up the perfect platform for this unprecedented initiative. We would like to take this opportunity to thank him and all our South African partners for making this initiative a great success," said Ms. Hanneli Slabber, India Country Manager for South African Tourism.

The "My Travel Escapades in South Africa" guide encapsulates Jonty and his group's exciting journey through Johannesburg, Cape Town and surrounds, Garden Route, various game reserves, scenic winelands and the gorgeous city of Durban. The guide offers a 44-page narration of their extraordinary travel experiences across the magnificent country.

"Last year, we joined hands with South Africa Tourism to bring you a unique look at this country, and we are delighted to once again let loose Jonty Rhodes, kickass cricketer, all-round nice guy and alarmingly enthusiastic traveler, in his homeland. He went further this time, in the spirit of a true Lonely Planet traveler, and played host and guide to the winners of 'The take me to South Africa contest' , we don't know whether they played cricket on the way, but clearly they had a very, very good time" said Mr. Vardhan Kondvikar, Editor, Lonely Planet Magazine India.

To further promote the guide, South African Tourism has partnered with NDTV Good Times as the electronic channel partner and Lonely Planet magazine India as the distribution partner. NDTV has captured the exciting South African journey of the four lucky winners with Jonty Rhodes in a three episode series titled "South Africa with Jonty Rhodes" scheduled to be telecast from 12th August, every Monday at 9:30pm. Lonely Planet will assist South African Tourism to reach out to the urban youthful reader profile of the magazine by distributing the travel guide with their September issue of the magazine.

According to the latest arrival figures, South Africa received 106,774 Indians tourists between January to December 2012. This is an increase of 18.2% to the corresponding period last year.

Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories