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SOM Group soon to launch new “Premium Vodka”, filled with surprises in every sip

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MUMBAI, 26th August, 2013: SOM Distilleries Private Limited (SDPL) from SOM Group, has become a favorite choice among drinkers of all age group when it comes to taste and fine quality alcohol. With the tremendous response and success to ‘Milestone 100 Whisky’, which has now become a favored choice among whisky drinkers, SOM Group is all excited and high spirited to launch their new “Premium Vodka.”

This New Premium Vodka will soon be launched in Central India (Madhya Pradesh) and North India (Delhi), targeting at the young and young at heart people with the theme of “Stay Naughty”. This Vodka will represent the high end distilled vodka that comes with International standards, refreshing with soul satisfying taste, excellent packaging and will deliver more than its value to its people.

Mr. Deepak Arora, CEO, SOM Group of Companies, says” With the success of Milestone 100 Whisky, we are overjoyed that people loved our product, with the gained energy and love, we are now all set to offer something more enjoyable to our drinkers, ie we will shortly launch our new “Premium Vodka”. This vodka is made for the people who love to stay young and who enjoy their life at each step. With our new Premium Vodka we wish to offer vodka made from finest ingredients which gives you a smooth and clear luxurious white spirit that will satisfy your spirit.”

Our Premium Vodka will feature the finest ingredients as it goes through triple distillation through charcoal which enhances the vodka's high-definition purity and clarity of taste. This Vodka delivers a drink that tastes outstanding - whether enjoyed neat, on the rocks, or in the mix with a favorite cocktail. Our Vodka will provide great taste and pleasure which will make the drinkers to fall in love with it, as it will gratify and fill all their sense with satisfaction and joy. During the consumption of our Premium Vodka, a delivery of a smooth and clear luxurious white spirit will be felt and enjoyed, which is pure and gives experience of rich and quality vodka.

The packaging of the Vodka will showcase a semi frosted bottle with a very unique shaped glass, which will redefine the whole packing style and will stand out in the Indian market. The packaging will consist of uniqueness and creative design, which will be elegant and appealing. The packaging of the vodka will speak for it self and will attract more drinkers along with nondrinkers who will be attracted by it looks and will love to add it in their showcase collection.

Our Premium Vodka promises everything that a complete life should have fun, enjoyment, zest and, above all, Naughtiness. It is a pure form of taste and quality, providing great value for money that will content our customer with every sip. It comes with unique positioning and advertising along with unique design promising the call for Stay Naughty, giving the brand a different attitude and a mindset every youngster can identify with.

It is time to get ourselves ready to explore the new Surprising Premium Vodka which is a complete mixture of pure taste, quality and smoothness, along with extra attractive design which is soon to be the talk of the town.

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