KidZania, the worlds fastest growing edutainment brand widens
its umbrella by announcing a significant partnership with Birla
Sun Life Insurance (BSLI), India's premier life insurance company,
for the Employment Centre establishment in the soon to open KidZania
facility at R City Mall, Mumbai.
offers a highly realistic environment, totally adapted to the scale
of children, with a variety of activities to suit every interest:
doctor, fireman, policeman, constructor, and more than 60 other
roles. The facility contains various establishments with specific
role-playing activities which kids can take up in the form of jobs.
Birla Sun Life Insurance Employment Centre establishment provides
career development guidance and assistance to kids looking for role-playing
opportunities at KidZania. Zupervisors will help the children identify
their aptitude and also help make their first résumé
based on their passion and interests to identify activities for
them. The centre will also encourage curiosity as it allows kids
to understand better the 60+ activities available for them to experience.
This exercise helps kids in their cognitive development by focusing
their attention and thinking in their activity.
kid who fills out a profile and creates a résumé will
be provided with a printed copy of their résumé to
take home with them.
the end of an entire experience at KidZania - kids also get handed
a Report Card that showcases all the activities that they have partaken
at KidZania. Through the exercise of the résumé and
the report card the Birla Sun Life Insurance Employment Centre also
acts as a facilitator for parents to discover, understand and eventually
support their child's true passion.
Mr. Sanjeev Kumar, Director and CEO, KidZania India, "The association
with Birla Sun Life Insurance is instrumental as it is in tandem
with our philosophy of empowering kids to discover and fulfill their
true potential. We at KidZania facilitate that belief and provide
the platform for kids through interesting activities to identify
their passions and interests just like adults identify their career
options. KidZania gives them access to a powerful yet inspiring
experience, to identify their tomorrow.
Speaking on the occasion, Ajay Kakar Chief Marketing Officer, Financial
Services Aditya Birla Group, said, "At Birla Sun Life Insurance
we recognize that the children, today, have many career options
to choose from and so it becomes difficult for them to recognize
their real passion. KidZania gives the children an opportunity to
explore and experience many a career options, in a fun way. We support
this platform because it helps the children and parents recognize
their real passion and talent.