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MUMBAI:
Primetime International Services Pvt Ltd , a leading media marketing
company celebrates 10 years of its association with Sony Entertainment
Network channels in the International markets for their airtime
sales. The Sony Entertainment Network's bouquet of channels in the
international markets includes the flagship Hindi GEC channel Sony
Entertainment Television (SET), the family oriented comedy channel
SAB and the blockbuster movie channel MAX.
Sony's
International feed covers all major NRI markets such as US, Canada,
UK, Europe, Middle East, South Africa, Australia, New Zealand and
Asia Pacific countries like Singapore, Malaysia, Thailand etc, Fiji
and Caribbean Islands. The channel has been one of the earliest
entrants into the international markets and has one of the best
established distribution networks being present on almost all the
major networks The content of the channel also caters to the more
urban and progressive audiences which makes it apt for the NRI audiences
vis-à-vis competition.. The channel also undertakes a lot
of local marketing initiatives to promote its channels and properties
in the local markets.
In
light of Primetime's long association with the channel, Mr. Tanmay
Srivastav Vice President International Business Sony said, "Sony
has partnered with Primetime since our early days in the international
markets. The fact that we continue to have such along-standing relationship
speaks volumes of our association with Primetime. We have a very
comfortable relationship and fully appreciate Primetime's efforts
into making SEN one of the biggest Indian networks in the international
markets.
Mr.
Jenish Shah, VP International Sales Primetime India commented,"
Our experience with Sony has beenfantastic. We have grown from strength
to strength with the channel. We plan to increase ourmarket share
with presence in smaller markets likePunjab, East and some part
of South. We plan to open representative offices in these regions
to increase market coverage. We also want to leverage on properties
like KBC to help tap new clients on board thus improving our shares.
Sony has also been delivering in India which is another testimonial
for clients to spend on the channel. "
Primetime's
plans to become a one-stop solution for International markets for
clients based in India. Their aim is to not only provide media reach
in the international markets on large TV platforms but also to provide
customized solutions to advertisers.
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