Custom Media division of Mediascope Publicitas assumes new brand identity on its 15th birthday
MUMBAI: The Mediascope Publicitas - Custom Media division, operating in the Indian and Asian market, is celebrating its fifteenth year of establishment with a bold new brand identity - Publicitas Publishing. The new brand name reflects the close ties with Switzerland-based parent company PubliGroupe and its Publicitas sales operations worldwide. Publicitas Publishing reports directly to the Chief Executive Officer of Publicitas India & Asia, Marzban Patel. Emphasis Media, the custom media company of Publicitas Singapore will also operate under the new brand name of Publicitas Publishing.
Publicitas Publishing stands for bespoke premium content and dedicated sales representation services. The company has an international network that specializes in local and international content, design, marketing and sales expertise to manage projects on a turnkey basis, a concept-to-delivery service for leading multinational corporate houses and media companies.
Marzban Patel, CEO Publicitas India & Asia: "15 years is an excellent achievement for the Custom Media division of Mediascope Publicitas and marks the start of an exciting new phase for both our India and Singapore teams. The introduction of a new sub-brand under the Publicitas‘ umbrella coincides with the group‘s objectives, which is to differentiate and expand service offerings to its esteemed clients. The new brand identity will build upon the strengths and success of our Asia & India operations."
Indu Joshi, COO of Publicitas Publishing India (former Custom Media, Mediascope Publicitas): "With our editorial, design and marketing expertise in the Indian luxury print segment & the digital experience of our Singapore team, our growth strategy will evolve in the direction of a multi-platform publishing environment, offering deeper audience engagement solutions for clients across Asia."
The Custom Media division of Publicitas in India was founded in July 1997 and has established itself resolutely as the go-to publisher for the luxury sector in India.
The current custom publishing portfolio of Publicitas Publishing includes Taj Hotels & Resorts, Singapore Airlines, SilkAir, SIA Engineering Company, Thai Airways, The Oberoi Group, DFASS Group, Frasers Hospitality, The Leela Palaces Hotels and Resorts, Citibank, DLF Emporio, American Express Publishing, HomeTeamNS and DLF Promenade Mall. Publicitas Publishing is also the proud publisher of BlackBook, a monthly trade publication committed to serving up insights to the luxury industry in India.