The Mediascope Publicitas - Custom Media division, operating in
the Indian and Asian market, is celebrating its fifteenth year of
establishment with a bold new brand identity - Publicitas Publishing.
The new brand name reflects the close ties with Switzerland-based
parent company PubliGroupe and its Publicitas sales operations worldwide.
Publicitas Publishing reports directly to the Chief Executive Officer
of Publicitas India & Asia, Marzban Patel. Emphasis Media, the
custom media company of Publicitas Singapore will also operate under
the new brand name of Publicitas Publishing.
Publishing stands for bespoke premium content and dedicated sales
representation services. The company has an international network
that specializes in local and international content, design, marketing
and sales expertise to manage projects on a turnkey basis, a concept-to-delivery
service for leading multinational corporate houses and media companies.
Patel, CEO Publicitas India & Asia: "15 years is an excellent
achievement for the Custom Media division of Mediascope Publicitas
and marks the start of an exciting new phase for both our India
and Singapore teams. The introduction of a new sub-brand under the
Publicitas' umbrella coincides with the group's objectives, which
is to differentiate and expand service offerings to its esteemed
clients. The new brand identity will build upon the strengths and
success of our Asia & India operations."
Joshi, COO of Publicitas Publishing India (former Custom Media,
Mediascope Publicitas): "With our editorial, design and marketing
expertise in the Indian luxury print segment & the digital experience
of our Singapore team, our growth strategy will evolve in the direction
of a multi-platform publishing environment, offering deeper audience
engagement solutions for clients across Asia."
Custom Media division of Publicitas in India was founded in July
1997 and has established itself resolutely as the go-to publisher
for the luxury sector in India.
current custom publishing portfolio of Publicitas Publishing includes
Taj Hotels & Resorts, Singapore Airlines, SilkAir, SIA Engineering
Company, Thai Airways, The Oberoi Group, DFASS Group, Frasers Hospitality,
The Leela Palaces Hotels and Resorts, Citibank, DLF Emporio, American
Express Publishing, HomeTeamNS and DLF Promenade Mall. Publicitas
Publishing is also the proud publisher of BlackBook, a monthly trade
publication committed to serving up insights to the luxury industry