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New
Delhi: Hanmer MSL has been rebranded and will now be known as MSL
India, the MSLGROUP, Publicis Groupe’s flagship strategic communications
and engagement company and the largest PR and social media network
in India and Greater China, announced today.
This move comes nearly five years after joining MSLGROUP and a remarkable
period of growth and development to become one of India’s leading
strategic communications agencies.
Today, MSLGROUP India is the nation’s largest PR and social
media network, and now includes two national agencies – MSL
India and 20:20 MSL – as well as two specialty offerings, 20:20Social
and MSLGROUP CREATIVE+. With more than 550 staff across its respective
agency offices in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Ahmedabad,
Hyderabad and Pune, the MSLGROUP India team features more than 50
senior counselors with 15 or more years of communications experience
each, as well as an activation network reaching 125 Indian cities.
Since joining MSLGROUP in October 2007, Hanmer MSL - now MSL India
- has undergone a series of evolutions to reach today’s current
marketplace leadership. Award-winning campaigns for top clients
like eBay India (International Bees Awards for Best Social Media
CRM) and STAR Movies India (IPRA Award for Best Consumer PR for
an Existing Service) paved the way for an Agency of the Year 2012
award given by the Indian Public Relations Council Association.
Deepened client partnerships coupled with a string of new business
wins further established MSL India as the most trusted integrated
communications and engagement agency in the nation. With its change
to the MSL India brand, this marks another important step towards
solidifying an offer that includes a unique mix of local insights,
relationships and expertise as well as world class strategic communications
practices tailored to the India market.
Commenting on this announcement, Glenn Osaki, President, MSLGROUP
Asia, and Chair, MSLGROUP India Management Board, remarked “India
has always been one of MSLGROUP’s highest priority markets,
and we are proud to invest in and cultivate our team’s passion
and commitment to providing top-of-the-line creative solutions to
clients, and being the most trusted advisors in the nation. The
new MSL India brand will emphasize our dedication to innovate and
engage conversations and communities across the India market.”
The firm’s next phase of development, in line with the recently
announced MSLGROUP India Business Strategy, will be to focus on
cultivating strong communications professional talent, strategic
communications services, and the integration of social, content
and creative to form comprehensive solutions for both local and
international clients.
Another highlight of this new growth was MSL India’s move to
upgrade its infrastructure and technology, announced last week,
with the recent opening of a new MSLGROUP India flagship office
in Mumbai’s Lower Parel district. This new world-class environment
is now home to the 250 joint staff of MSL India, 20:20 MSL and MSLGROUP
Creative+ in one consolidated location. Notable features include
state-of-the-art conferencing technology and a storytelling motif
entwined with India’s rich culture and MSLGROUP’s dynamic
character.
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