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Mumbai:
The Asian Federation of Advertising Associations (AFAA) held their
first executive committee meeting at Kuala Lumpur on 22nd May 2012.
Newly
elected Chairman of AFAA Pradeep Guha said “there was a sense
of purpose and urgency at the meeting”.
Following
its new mandate the Executive Committee of AFAA has planned out
a slew of initiatives that would be rolled out in the months ahead.
The
first one is a skills re-orientation initiative that would be held
in September in Kuala Lumpur where young professionals would be
exposed to a program that has been carefully crafted keeping in
mind the needs of our profession. The Advertising Council of India
(ACI) which represents India on the AFAA International Council would
be setting in motion a process to send three young professionals
representing advertising, media and marketing respectively to attend
this program.
There
would be a master class conducted by senior professionals with 30
students from countries all over Asia. This would provide a unique
cross-cultural flavor to the program which would benefit the participants
enormously.
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