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Mumbai:
HISTORY TV18 continues to rule the TVR chart with its show ‘Pawn
Stars’ tops the genre with a commendable 0.18 TVR. Out of top
10 programmes of the genre, 5 are on History TV18.
What’s
interesting to note is that each of these shows belongs to a different
sub-genre within Factual Entertainment, which is indicative of HISTORY
TV18’s promise of having differentiated & a variety of
programming through superlative content.
Pawn
Stars - a reality series that showcases the lifestyle & work
of pawnbrokers in Las Vegas Chasing Mummies, the series follows
legendary archaeologist Dr. Zahi Hawass as he pursues one of the
most challenging and exciting jobs in the world: discovering new
archaeological finds while managing digs throughout Egypt. While
‘Invention Intervention’ features innovative product ideas.
The
success of HISTORY TV18’s sub-genres is a noteworthy point
particularly because over the last few years the Factual Entertainment
genre has been dominated by a heavy dose of ‘survival’
based shows by other genre channels, which incidentally have considerable
representation in this weeks list.
Moreover,
this also indicates audience preference for variety & differentiated
content, values that have formed the bed-rock of HISTORY’s
novel programming approach. This coupled with the fact that HISTORY
TV18’s continues to lead the genre in Time Spent per Viewer,
highlighting stickiness towards its varied content.
The
channel which created history by becoming the leader in the factual
entertainment genre in 1Mn+ towns including metros continued its
domination this week with 30% market share* vis-à-vis Discovery’s
27% and Nat Geo’s 15%. HISTORY TV18’s launch has also
helped grow the genre by an unprecedented 60%.(*Source: SEC CS AB
15+, 1 Mn+ towns, All days, 0600-2400 hrs)
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