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Mumbai:
ESPN STAR Sports scooped six awards at the PromaxBDA India Awards
held last week in Mumbai, highlighted by a complete sweep off of
sports categories with its Formula One 2011 "Elements"
campaign winning two Gold awards for the Best Sports Campaign and
Best Sports Promo, while the Wimbledon 2011 and Barclays Premier
League campaigns won Silver awards for the Best Sports Promo and
the Best Sports Campaign respectively.
In
addition, ESPN STAR Sports secured accolades in highly competitive
non-sport categories, clinching two Silver awards for the Best Script
and the Best Promo Not Using Programme Footage categories for the
Wimbledon 2011 and Champions League T20 "Clocks" campaigns
respectively.
This continues the winning streak from its haul of 11 awards from
PromaxBDA India, PromaxBDA International and PromaxBDA Asia last
year, and highlights ESPN STAR Sports' continued commitment to on-air
promotional excellence across various categories, heightening its
reputation as one of the top awarded organizations in Asia.
Said
Paras Sharma, ESPN STAR Sports' Vice President of Marketing and
Communications: "It is indeed very pleasing to win these awards
and getting our work recognised by our industry peers. What makes
this success even more gratifying is that it has been achieved in
tandem with various business objectives, and it continues to be
our focus to meld creativity with commercial goals."
The
PromaxBDA India Awards recognize excellence in on-air promotion,
branding and advertising across India, Pakistan and Bangladesh.
All the promos have been conceptualized and produced by ESPN STAR
Sports.
Best Sports Promo
| Gold
Award |
Formula
One, “Elements” |
| Silver
Award |
Wimbledon
2011 |
Best Sports Campaign
| Gold
Award |
Formula
One, “Elements” |
| Silver
Award |
Barclays
Premier League |
Best Script
| Silver
Award |
Wimbledon
2011 |
Best Promo Not Using Programme Footage
| Silver
Award |
Champions
League T20 'Clocks'. |
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