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Mumbai:
Carat Fresh Integrated, an integrated experiential marketing agency
from the Aegis Media group completes three years of operation in
India on 21st May ‘12. The agency which started 3 years back
as a modest eight people team has since grown leaps and bounds.
Carat Fresh Integrated has extended its presence to Delhi, Bengaluru
and Chennai apart from Mumbai and has further plans of expansion
in Ahmedabad and Kolkata as well. With the India chapter already
in place, the agency is now aiming for international presence.
Commenting
on the same, Ashish Bhasin, Chairman India & CEO South East
Asia Aegis Media, said “Carat Fresh Integrated has become an
essential part of the Aegis Media offering. It has completely integrated
its experiential marketing portfolio in India and is now aiming
at further geographical expansion. ”
With
focus on brand integration strategy, the agency has recently added
verticals to further boost up its integrated service offering which
includes brand promotions through activations and events, Rural
Marketing and PR. Recently launched branded entertainment services
add up to entertainment portfolio of the agency. With integration
being the need of the hour, Carat Fresh Integrated has expanded
its PR portfolio to provide one-stop solution to its clients. The
agency is also setting up a dedicated rural marketing team in Mumbai
as well as Delhi.
Commenting
on the same, Sidharth Ghosh, Vice President, Carat Fresh Integrated
said “Carat Fresh has geared up to provide integrated experiential
marketing solutions to clients including film integration &
celebrity marketing services. Carat Fresh Integrated is also working
with some of the best production houses in the country and will
soon announce some of its upcoming film marketing projects.”
Carat
Fresh Integrated is redefining industry standards by focusing on
research as a tool to introduce science and logic to experiential
marketing industry. The agency is investing on building research
tools which will give further insights into efficient planning that
will help clients further enhance their customer- brand engagement.
Commenting
on the same, Sampath Shenoy, Vice President, Carat Fresh Integrated
said “Research is at the base of efficient planning and redefines
how through- the- line communication can be utilized to give positive
brand experience to the consumers. Our extensive experience with
brands across the industries has inspired us to invest in research
tools to give value-add to our clients.”
Carat Fresh Integrated has worked with some of the best brands across
the industry in the last 3 years including Air Asia, Idea, Philips,
Tata Chemicals, WHO, MVN University, Nunhems, AkzoNobel India (Dulux
Paints), Siyaram’s, Triumph, Tilaknagar Industries, Tanishq,
Voltas, Lipton, MAAC, Autodesk, Tanishq to name a few. On the PR
front, Triumph, Siyaram’s, FRETTE, Loud Cloud Systems, Veev
and designer Sejal Kanoi are some of the brands that came on board
Carat Fresh Integrated this year.
The
Aegis Media India group comprises Carat Fresh Integrated (Activation),
Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace
(Retail), PSI (Airports), Doosra (Creative), Carat, the world’s
largest independent media communications specialist, Isobar, the
global communications agency with digital at its heart and iProspect,
the global leader in search and performance marketing.
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