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Mumbai:
After a very successful launch, Satyamev Jayate has continued its
momentum into week 2. The show has delivered a historic reach of
27.8 crore people reached over the first 2 episodes aired in India.
As per star TAM data provided by star India, or week 20, Satyamev
Jayate rated a 4.4 TVR in HSM markets (All 4+, HSM) and a national
TVR of 3.7 (All 4+, All India). These are simulcast ratings of the
original episode aired on Sunday morning 11 am across 9 channels
(Star Plus, Star Pravah, Star Jalsha, Star World, Star Utsav, Star
Vijay, Asianet, ETV Telegu and Doordarshan).
The
combined viewership over the first 2 weeks crossed 8.2 crores as
per the TAM universe (Original + repeat airings). This figure when
extrapolated to All India Universe, as per industry conversions,
means that the show has reached out to 27.8 crore Indians since
its launch. This demonstrates that the Sunday morning slot has been
galvanised as a reach aggregator!
The
show has generated unprecedented buzz as reflected in the online
numbers. The pre-launch campaign on digital reached out to a record
73% of the online audience in India at about 8.2 crore people! The
show has reached out to 75% of the Twitter audience and has generated
a record 16 crore impressions on Twitter since launch. The show
has trended over the last 3 weeks with each topic catching the attention
of the online audience. On Facebook the show has reached out to
1.4 crore users and is well on its way to reaching a million fans
within a few weeks of launch. This will be a record for any show
launch on Indian Television. The show has also had more than 1.1
crore hits on YouTube with a massive 97% like rate. The show has
received over 2 million votes of support and over 1 crore has been
received as donations for the first 2 episodes.
Sanjay
Gupta, COO, Star India said “It is very heartening to see the
continued solid performance of Satyamev Jayate in its second week.
It’s a testimony to the strength of the concept and the way
the content has touched people all over the country. The show has
generated historic reach at 27.8 crore Indians over the last two
weeks and has generated unprecedented buzz and impact. However beyond
the numbers, what is truly historic is the story and narrative of
change sparked by the show.”
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