MUMBAI: The 4th edition of the NDTV-TOYOTA Greenathon promises to be even bigger, better and greener. The 12 hour LIVE telethon on 20th May, at the Yash Raj Studio in Mumbai, will once again bring you a fantastic show from 9:00 am to 9:00pm with a non-stop combination of musical extravaganza, live chats with celebrities, simultaneous green activities across India, reports on environment and green pledges.
A host of celebrities and well known personalities will join NDTV Group CEO Vikram Chandra, campaign ambassador Priyanka Chopra and comedian Cyrus Broacha during the programme, which will be simultaneously telecast across the all channels of the NDTV Network.
Actor-Model Milind Soman will also be ending his challenging 1500 Km Green Run from Delhi to Mumbai at the Yash Raj Studio during the show. Milind's Green Run began on 20th April from the Qutub Minar in New Delhi.
With the emphasis this year being on properly recycling waste, Vikram Chandra, CEO, NDTV Group said, "The focus of Greenathon 4 is on recycling waste and to facilitate the same we have put up recycling centers across the country. We urge everyone to come together to support the cause and hope to raise larger funds this year, changing many more lives."
Over 15 crore rupees has been raised in the first 3 years of the Greenathon campaign, lighting up over 500 villages across the country, impacting thousands of households. Brand Ambassador Priyanka Chopra launched the fourth edition of the campaign with a clean up drive on 9th April on the banks of the Yamuna River in Agra.