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Mumbai:
As India eagerly awaits the kick off of Aamir Khan’s TV debut
with Satyamev Jayate, brand Airtel today announced its association
with the show as title sponsor. Sponsored by Airtel, Satyamev Jayate
is a new non-fiction TV show which marks the TV debut of actor Aamir
Khan - who will be hosting the show has also conceptualized as well
as produced it. The show aims to tackle burning social issues and
features the stories of real people.
Steered by actor-producer Aamir Khan, the soon to debut show Saytamev
Jayate is all set to create a new wave in the world of reality television
in India. “As a brand for the masses, Airtel has always taken
the lead in associating with events, shows and initiatives that
resonate well with the preferences of today's India. The theme of
connecting with people across India is a common focus for both Satyamev
Jayate and brand Airtel. We are excited to be associated with this
show and look forward to the role it will play in entertaining the
masses while bringing inspiring stories to the fore” said Bharat
Bambawale, Director – Global Brand, Bharti Airtel. Specifically
for Satyamev Jayate, Airtel has reduced the cost of SMSes to the
show from Rs 3 to Re 1 – all revenue collected via SMS will
be donated by the company towards charity.
Satyamev Jayate will be aired in over 8 languages across Star TV
network channels and Doordarshan at 11 am on every Sunday starting
6th May 2012 - a first in the history of Indian television wherein
a show will be simulcast on 9 channels including DD.
As part of this integration, brand Airtel will be associated with
the show via integrations like Airtel 3G video calls to participants,
exclusive availability of Satyamev Jayate title track on Hello Tunes
for Airtel customers, transfer of donation amount to NGOs through
airtel money etc. Channels airing the show are - Star Plus, Star
Utsav, Star World, Star Jalsa, Star Pravah, Vijay TV, Asianet, ETV
Telugu and Doordarshan.
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