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Mumbai:
COLORS’ flagship show Balika Vadhu celebrates its 1000th episode
today and takes pride in celebrating this success in a grand way,
adding more excitement to the storyline ahead! With Balika Vadhu
touching the 1000 episode mark, India’s favourite show and
the country’s most loved daughter ‘Anandi’s’
life takes a positive turn towards a much awaited beginning. The
grand episode will see the introduction of Siddharth Shukla essaying
the role of a collector and as Anandi’s new beendh. COLORS
marks this milestone and celebratory moment by recognising a real
life Anandi – Lakshmi Sangara of Jodhpur who had the courage
to annul her child marriage.
This
is an effort from the channel to extend the platform to real stories
of real people winning over the dark evils of society and encourage
viewers to participate in the move.
Since its launch in 2008, Anandi has become a household name and
looked up at as a catalyst of change. At an early age of 8, Anandi’s
innocent smile and simple questions took the whole nation by a storm
and soon her life was followed by many. The show became a national
discussion when it highlighted the repercussions of ‘child
marriage’ besides touching upon several thought provoking and
sensitive issues such as adult literacy and women empowerment. In
the journey so far, we saw our beloved Anandi cross over some difficult
times – Jagya’s betrayal and breakdown of her marriage.
Now, 4 years later, Balika Vadhu has reached its zenith and it’s
time for Anandi to make a new beginning leaving behind the bitter
past and find her solace in her new beendh, Shiv. He comes from
an army background and is a man of authority. He is an energetic
yet impatient, good-looking and a self made man of today.
Speaking
about crossing the 1000 episode milestone, Raj Nayak, CEO, COLORS
said, “It’s a historic day today as we cross the 1000
episode milestone of our flagship show – Balika Vadhu. This
path breaking property has been instrumental in making COLORS the
successful brand that it is today. Balika Vadhu is not just a show,
but a brand, that resonates with audiences for its unique storyline
and characterization. And Anandi’s journey has made her an
iconic character empowering women across the country. We are hoping
to have transformed a few lives through this effort and are raring
to take this to the next level.”
Talking
about the new phase in Anandi’s life, Pratyusha Banerjee said,
“The show has been created with a single motive of ensuring
that the audiences take back some learning every time. Celebrating
the 1000 episode is huge proof that the audiences love Balika Vadhu
and will stay with us in our journey ahead. I am very excited to
turn a new leaf in Anandi’s life and I hope I am able to inspire
many more women to be strong and stand for themselves.”
Talking
about his character, Siddharth Shukla said, “I am very delighted
to be a part of Balika Vadhu. The show from the start has been able
to uphold an interesting storyline and introduce strong characters
that anyone would jump to be part of. I feel lucky to be offered
to play Anandi’s new beendh – Shiv, at a stage when the
show has created a history by completing 1000 episodes. And I hope
I am able to do justice to the role and play Shiv with the same
sincerity as I know Anandi’s beendh is being closely watched
by the entire nation.”
Speaking
on the occasion, Sunjoy Wadhwa, Producer Sphere Origins said, “With
Balika Vadhu we wanted to reach out to the thousands of young girls
who were silently suffering due to social practices. The 1000th
episode of Balika Vadhu is a testimony to the fact that our message
has reached out successfully to our audiences. The show is our best
effort and today we are happy to see many Anandi’s being able
to change lives and fight back old systems. ”
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