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Mumbai:
To celebrate its over 1 million fan base on Facebook, Tata Nano
today announced the launch of India’s first Social Road Trip
called, Nano Drive with MTV, where the digital world will meet the
real world. Tata Nano has partnered with MTV India to create a unique
driving experience and will leverage the online medium to treat
travel enthusiasts with a 20-day, over 2000 km, exciting drive.
Commenting on this unique property, Ms. Delna Avari, Head –
Nano Product Group, Tata Motors said, “Tata Nano is a personal
mobility option for everyone. While it is appealing to various customer
groups, irrespective of age, gender, economic strata, and geography
we are increasingly becoming the popular choice of mobility amongst
youth – about 42% of Nano owners are in the 18 to 34 age group.
To engage with the younger customer group, the Nano Drive with MTV
is one of the initiatives we have undertaken. It will enable our
customers to further understand and experience the brand.”
Registrations for the ‘Nano Drive with MTV’ have started
and enthusiasts can register on - www.mtvindia.com/drive. Tata Motors,
MTV and Nano fans will together select 4 teams for this drive. Each
team will comprise 4 members and these teams will be allocated 4
different routes to be covered in 20 days. The teams will need to
overcome obstacles, tasks and move up the ladder. Social media will
play a vital role in this unique road trip as viewers will get a
chance to vote for their favourite teams online. While the winning
team will be awarded with 4 Tata Nanos, the most ardent fan also
gets a chance to win a Tata Nano.
In November 2011, Tata Motors introduced the Nano 2012, with a bouquet
of features -- of new colours, new interiors, a more powerful gasoline
engine and even greater fuel efficiency of 25.4 kmpl, further improving
on its record as India’s most fuel efficient petrol car.
Making the Tata Nano even more desirable, the car’s 624cc engine
has been made more powerful delivering an impressive 38PS of power
(earlier 35 PS) and 51Nm of torque (earlier 48 Nm). Yet fuel efficiency,
already a high point with Tata Nano owners, has been taken to a
new high of 25.4 kmpl (earlier 23.6 kmpl) as certified by the Automotive
Research Association of India (ARAI). The high fuel efficiency,
with a low kerb weight of 600 kg, ensures that the Tata Nano at
92.7 gm / km has the lowest CO2 emission among cars in India.
With a top speed of 105 km and ability to negotiate inclines with
a gradeability of 30%, and a class-leading turning radius of just
4 metres, the Tata Nano is a perfect combination of power and performance.
With the launch of this drive, over 1 million Facebook Nano fans
can look forward to a thrilling social road trip.
For more information, please visit www.tatanano.com Or, visit us
on Facebook www.facebook.com/tatananopage
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