|
New
Delhi: With the T-20 cricketing season in full swing, India’s
first global online lifestyle brand Sher Singh today unveiled the
first of many official merchandise collections for the Indian Premier
League (IPL) with a collection for the Kings XI Punjab (KXIP) team.
The tie-up between Sher Singh and Kings XI Punjab was created by
Miroma Sport, part of Miroma Ventures the UK-based media and leisure
investment business. Last month Miroma Sport secured the global
licensing and merchandising rights to Kings XI Punjab.
Sher Singh has updated its cricket-inspired collection to now include
the official Leisurewear gear for the KXIP team offering a great
stylish and affordable range for KXIP fans to proudly support their
team wherever they may be around the globe.
The
vibrant collection comprises of exclusive edition of KXIP official
polos, graphic t-shirts and more such KXIP products will soon be
launched and developed throughout the year. The colours used in
the KXIP merchandise collection stand very symbolic reflecting the
true cricketing spirit and the sensibilities attached with the KXIP
fans and the cricket lovers at large. The price range for the products
will be Rs 599 to Rs 999.
Speaking at the launch Sunjay Guleria, Co-Founder and CEO, Sher
Singh said “We are extremely excited both about our relationship
with Miroma Sport and to be launching the merchandise for Kings
XI Punjab. It makes sense that the brand that pioneered the CRICKET
lifestyle label associated itself with an IPL team such as Kings
XI Punjab. This partnership reflects the true cricketing spirit
and shared core values of pride and glory, both on and off the pitch.
Shyam Sukhramani, CMO, Sher Singh added “It is yet another
example of our effort to bring stylish cricket-inspired lifestyle
leisurewear to the globe. Our online platform can help IPL franchises
like KXIP reach their passionate fans wherever they may be and our
global design teams add style to the world’s cricket-loving
fan base.”
Sean Morris, CEO of Miroma Sport said: “The association between
Kings XI Punjab and Sher Singh is the perfect partnership linking
Kings XI Punjab’s popularity and sporting prowess with leading
edge fashion design. Sher Singh’s stylish CRICKET collection
brings quality, great design and superb value to all Kings XI Punjab
fans across India and around the world. Miroma Sport is privileged
to have brought the two together – it is an important first
step to developing Kings XI Punjab’s potential as a global
brand.”
| 
